Senior Product Designer - AI Assistant & Conversational UX (Bangkok - Based, Relocation Provided)

Senior Product Designer - AI Assistant & Conversational UX (Bangkok - Based, Relocation Provided)

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At Agoda, we bridge the world through travel. Our story began in 2005 when two lifelong friends and entrepreneurs launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings, with a diverse team of over 7,000 people from 90 countries working together in offices around the globe. Every day, we connect people to destinations and experiences across our millions of hotels, holiday properties, flights, and experiences worldwide. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

Get to Know Our Design Team. The Design team is a diverse group of product designers and researchers that help build Agoda’s products from our home office in Bangkok.

We’re building the next generation of AI-powered travel experiences, and conversational UX is central to that vision. Join our design team to help shape how users engage with intelligent travel assistants, real‑time chat, and natural language interfaces across platforms.

As a Senior Product Designer, AI & Conversational UX, you’ll lead the design of AI-driven chat that powers Agoda’s AI Assistant, trip planning & discovery, customer support flows, and proactive recommendations. You’ll partner closely with engineers, data scientists, and product managers to design interactions that feel human, helpful, and seamless. This is a hands‑on role where you’ll set UX strategy, drive complex design initiatives, and ensure our conversational experiences are intuitive, scalable, and grounded in user needs.

What You’ll Do

• Design end‑to‑end conversational flows across chatbots, messaging UIs, voice interfaces, and contextual surfaces on web and mobile
• Translate AI and machine learning capabilities into user‑centered features with clear, guided interactions
• Build interaction models, flows, and prototypes that communicate intent and optimize for speed, clarity, and trust
• Collaborate with AI/ML, product, and engineering to test, iterate, and scale new features
• Advocate for accessibility, usability, and design quality across all touchpoints
• Partner with content team, researchers, and other designers to define content strategies for natural, human‑centric dialogues
• Collaborate closely with the Design Systems team to ensure assistant UI components are scalable and deliver a seamless experience across chat and all app surfaces
• Help define design principles and best practices for conversational UX at Agoda
• Align on design direction through data‑driven decisions, leveraging research and best practices, and proactively collaborating with PMs and stakeholders to validate concepts via user testing, experiments, or data analysis

What You’ll Bring

• 6+ years of experience in product or interaction design, ideally with a strong focus on conversational interfaces, chatbots, or AI‑driven tools
• Bring a data‑driven mindset to the role, leveraging research, data, and industry best practices to inform design decisions, and extensive experience validating ideas through user testing, experiments, and analysis in partnership with cross‑functional teams
• A portfolio showcasing end‑to‑end design work for messaging, chat, or AI‑powered user flows
• Strong systems thinking and interaction design skills — you can connect user needs with technical possibilities and design scalable solutions
• Familiarity with the mechanics and constraints of LLMs, generative AI, or natural language processing
• Experience with Figma, prototyping tools, and user research methodologies
• A user‑first mindset and passion for simplifying complexity through clear design
• Excellent collaboration and communication skills in cross‑functional settings

Bonus Points

• Background in voice UX, multimodal interfaces, or customer support tools
• Experience with localization and designing for multilingual audiences
• Familiarity with personalization engines or recommendation system
• Prior experience in travel, e‑commerce, or large‑scale B2C platforms

Discover More About Working At Agoda

• Agoda Careers
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Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

Disclaimer

We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third‑party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.