Senior Programmatic Manager (Mensch) Automotive

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

What We Offer You

• Work-Life Balance: With our flexible working hours & remote work options, you can design your daily routine to suit you. You can also compensate for overtime.
• Vacation Mode On: You receive 30 vacation days plus one flexible day – in addition, the 24th and 31st of December are free.
• Wellbeing First: Health benefits, attractive retirement plans, and Mental Health Awareness Days put your health at the center.
• Practice Makes Perfect: Develop yourself with our diverse training opportunities and use our internal career programs for your development within the WPP network.
• More Than Just a Job: You can expect unforgettable events, employee discounts, and other highlights such as the Job Ticket, Wellhub, or the Job Bike.
• Be Yourself: Everyone is welcome here - diversity and equal opportunities are important to us.

This Is What You Move

As a Senior Programmatic Manager (Mensch) , you are responsible for both the further development of programmatic activities and their operational implementation for our clients.

• Best Practices: You regularly analyze campaign results and derive appropriate optimization measures. You confidently apply existing best practices and collaboratively evolve them with the team.
• Monitoring: You keep a close eye on ongoing campaigns within multiple DSPs (Demand‑Side Platforms) and ensure properly configured as well as continuously optimized setups.
• Strategy: You contribute to the selection of suitable target audiences, technologies, and inventory for programmatic buying and you are able to explain your strategy to relevant stakeholders in an intelligible way.
• Data Acumen: You optimize programmatic media buying and always keep relevant KPIs in focus. The goal is to reliably achieve agreed‑upon performance targets.
• Collaboration: You work closely with specialist teams and external partners in an international environment. You lead a small team of experts and are responsible for knowledge transfer within the team.

The Following Qualities Distinguish You

• Qualifications: You hold a university degree with a focus on Marketing, Media Studies, or a comparable education, and have more than 3‑4 years of professional experience in online marketing.
• Data & Tech: The digital media landscape (DSPs, Data, Inventories, Ad‑ & Audience‑Verification technologies, etc.) are not just terms for you; you have already been able to implement them in practice.
• Curiosity & Eagerness to Learn: Always moving forward is not just a motto! It is essential for you to always stay “UpToDate” in the programmatic field.
• Data Presentation: Thanks to your strong organizational skills (in Excel as well as PowerPoint), you can easily present complex information in an understandable way.
• Language Skills: You can communicate confidently in both German and English.

Furthermore you are: #Teamplayer #Communicative #SolutionOriented .

If this job sounds exciting to you, we strongly encourage you to apply, even if you don't have every qualification listed above.

Life At WPP Media

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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