Senior SEA Manager (f/m/x)

Overview

Autohero is Europe’s largest independent used car dealer, revolutionizing the way customers find and buy cars. As part of the Auto1 Group, we are disrupting one of the largest industries still dominated by traditional players. With our unique online and offline presence, we offer customers a seamless, transparent, and hassle-free car-buying experience.

Our pioneering team of marketing experts uses data-driven insights to run efficient performance marketing campaigns and improve the customer journey. We operate all acquisition marketing and conversion optimization activities fully in-house, giving you the best environment to learn and grow.

Role

We are looking for a Senior SEA Manager (f/m/x) to join our B2C brand Autohero. In this role, you will take a leading role in the planning, execution, and optimization of paid search campaigns across Google Search, Bing, App Store, Play Store, and emerging AI-powered search platforms. You will be responsible for driving channel performance, identifying growth opportunities, and supporting the development of junior and midlevel team members to efficiently scale our customer base across Europe.

Responsibilities

• Plan, execute, and optimize complex datasets across Google Search, Bing, App Store, Play Store, and AI-powered search platforms
• Conduct in-depth keyword research and analysis to structure high-performing campaigns tailored to the used car sales industry
• Implement and refine feedback loops on user quality, leveraging data to improve lead quality and cost-efficiency
• Analyze campaign performance using advanced data analysis, identifying actionable insights and growth opportunities
• Collaborate closely with copywriting and product teams to develop compelling ad copy and app store content
• Test and integrate new features, betas, and AI-driven opportunities to maintain a competitive edge
• Share best practices and mentor junior team members, supporting a culture of continuous learning and improvement

Qualifications

• Proven experience managing and optimizing large-scale paid search campaigns (Google, Bing, app stores)
• Strong expertise in keyword research, campaign structuring, and performance analysis
• Experience with data-driven optimization and feedback loops to improve acquisition efficiency
• Analytical mindset with the ability to translate data into actionable recommendations
• Collaborative, proactive, and highly organized, able to manage multiple projects simultaneously
• Fluent in English and proficiency in another European language (German, Spanish, French, Italian, etc.)

Additional Information

• Once a unicorn, now a listed public company, be part of our success story!
• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
• More than 90 different nationalities make up for a truly international and diverse working environment
• We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
• Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
• Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor