Senior SEO & Generative Engine Optimization (GEO) Manager (m/f/d)

For a market-leading, internationally operating e-commerce company in the field of online printing, we are looking for a visionary expert who will actively shape the visibility of the brand in the era of generative AI and take it to the next level.

Here’s what our clients offer

• Security & Impact: A permanent position with an expanding market leader with great influence on the global digital strategy.
• Internationality : An exciting, cross-border working environment within the EU.
• Innovation: High degree of creative freedom and corresponding budget for the use of the latest technologies (AI, LLMs, GEO).
• Work-life balance: 30+1 days of vacation and the opportunity to work from home two days a week.

Your tasks

• Strategy development: Designing and leading the GEO roadmap to secure market leadership within Large Language Models (LLMs) and AI systems.
• Semantic Content & Structure: Optimization of content for maximum machine readability and implementation of advanced structured data (Schema.org, JSON‑LD).
• Brand Authority: Anchoring the brand as an authority in AI training data through targeted placements and backlinks in relevant ecosystems.
• Natural Language Optimization: Transformation of classic content into precise answers to complex natural language queries.
• Performance & Analytics: Definition of new GEO metrics, trend tracking and creation of reports beyond classic rankings.
• Knowledge Lead: Internal training of teams and establishment of best practices in the field of AI-supported search.

Your profile

• Experience: At least 5 years of sound expertise in SEO, ideally with a technical focus.
• Specialized knowledge: In‑depth know‑how in Semantic SEO, Entity Optimization as well as first demonstrable success in GEO.
• Tech stack: Understanding of how LLMs work as well as knowledge of Natural Language Processing (NLP) and structured data sets.
• Analytics: Strong data‑driven thinking skills to drive modern KPIs.
• Languages: Business fluent in German and English.
• Mindset: Proactive, team‑oriented way of working with a strong passion for digital innovation.