(Senior) Social Media Manager (f/m/d)

OUR PURPOSE AT PLANCRAFT

Building the backbone of European trades together – with AI and voice-first software.
We’re not just building software – we’re on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do: fast, practical, and voice-first. With Tier 1 Investors from Europe and the US, like Headline and Creandum as well as 20,000+ tradespeople as customer base, we’re scaling across Europe to turn scattered tradespeople into thriving communities. We believe in zero admin, not zero personality – and we build every feature with the people in mind who wear the boots, not the suits. We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow.

YOUR MISSION AT PLANCRAFT

As a (Senior) Social Media Manager (f/m/d), you develop, own, and continuously evolve plancraft’s social media presence across all channels. You challenge the status quo, identify improvement opportunities, and refine our content and channel strategy to keep our social touchpoints a core part of the customer journey - building trust, strengthening our brand, and nurturing a vibrant community across Europe’s trades.

Your Responsibilities

• Management and continuous development of plancraft’s social media channels, including on-camera presence for Instagram, TikTok, and upcoming platforms.
• Planning and producing short-form video content that authentically reflects our customers, community, and brand.
• Close collaboration with two working students in the Social Media team, ensuring smooth workflows and clear role distribution.
• Coordination with Art Direction and external videographers to guarantee consistent, high-quality production and visuals.
• Monitoring of social trends and translation into relevant, brand-aligned content formats.
• Analysis of channel performance and development of actionable insights that support strategic decision-making.
• Ensuring brand consistency across all social touchpoints and supporting internal teams in applying brand guidelines.
• Cross-functional alignment with Brand & Content, Community Experience, Influencer Marketing, and Event teams to maintain cohesive communication across Europe.

YOUR PROFILE

Must-haves

• Experience in building and scaling social channels for a start-up or brand in a fast-paced environment.
• Expertise in short-form video creation (shooting, editing, publishing across Reels, TikTok, etc.).
• Solid grasp of analytics & reporting tools (Instagram Insights, TikTok Analytics, Google Sheets/Data Studio).
• Experience with social planning tools (e.g. Notion).
• Strong copywriting and storytelling ability in German and Englisch (C1/C2).
• Basic graphic editing skills (Canva, Figma, or Adobe Suite).
• Reliable ownership mindset with autonomous execution.
• Hands-on creator approach and strategic thinker with creative judgment.
• Ability to leverage AI tools to increase productivity.

Nice-to-haves

• Experience in crafts/construction tech industry.
• Familiarity with influencer collaborations.
• On-site video shooting experience (customer visits, events, trade environments).

WHY PLANCRAFT?

• Team Spirit : We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with three major team events per year, two casual monthly formats at our Hamburg HQ, and a strong recognition culture where we regularly celebrate both the big and small wins together.
• Ownership : You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.
• Learning & Growth : We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.
• AI Enablement : Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.
• Tech & Tooling : You’ll receive a MacBook, premium over-ear headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
• Flexibility : Whether remote, hybrid, or on-site — you work where you’re at your best. Our Hamburg office at Rödingsmarkt (with a rooftop terrace) is always open, and you decide each week how often you come in. Some roles even allow for fully remote setups. And if you need a change of scenery, working abroad is always an option.
• Recharge : To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off. We also subsidize your Urban Sports Club membership and organize internal sport meetups.
• Mobility : You can lease a "JobRad" (Bike) and get a subsidized "Deutschlandticket" or "BahnCard" for public transport to be supported in your commute.
• International Environment : We’re becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language.

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