Senior Social Media Manager (m/f/d)

About Yepoda Our mission is to bring Clean K-Beauty Innovations, from Korea straight to Europe, UK, and the US – without ever compromising on our values, quality, and sustainability. Our clean, mindfully produced skincare products are made with love in Korea, vegan, cruelty-free, and packed with the best natural and active ingredients.

Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a fast-growing beauty start-up based in the heart of Berlin. Our products are available across Europe and, since March 2025, at Sephora Europe – online and in over 250 stores. As a certified B Corp™ , we are committed to building a business with purpose. With a team of over 120 brilliant individuals from around the world, we are actively shaping Yepoda’s story every day.

We’re looking for a Senior Social Media Manager to join our growing social team and help bring Yepoda’s brand strategy to life across our key social channels.

In this role, you’ll use your deep understanding of social media, especially Instagram and TikTok, to translate ideas into best-in-class execution, guide more junior team members, and ensure our content remains creative, forward-thinking, and on-brand. You’ll be hands-on, proactive, and truly plugged into culture, pushing the team to elevate our storytelling and show up in ways that feel unmistakably Yepoda.

Your tasks

• Translate social strategy into content plans across Instagram and TikTok
• Elevate creative ideas with engagement and reach at the forefront (ie scripts, captions, content concepts, trends).
• Ensure all content feels on-brand and purpose-led.
• Contribute strong concepts for campaigns, launches, everyday content, and brand moments.
• Coordinate content needs for shoots, influencer moments, events, and cross-market activations.
• Review and refine edits, cover images, hooks, and visuals to maintain consistently high creative standards.
• Support junior team members with guidance on ideas, execution, copy, and best practices.
• Maintain strong posting rhythms and ensure flawless publishing (formatting, tags, covers, links, music, SEO).
• Lead the spotting of trends, cultural moments, and beauty conversations where Yepoda should show up.
• Review performance data from social analytics, identifying learnings and sharing recommendations.
• Ensure tone of voice and visual identity are consistent across all regions and formats.
• Support the social media managers to upkeep content systems, calendars, and Notion pages.
• Bring forward proactive ideas, experiments, and improvements to help Yepoda stay relevant and innovative.

Your profile

• 4–5 years of experience in social media management with strong experience in Instagram and TikTok.
• A natural creative with strong instincts for storytelling, short-form video, and platform-native ideas.
• Strong organizational skills and confidence in managing multi-market calendars and workflows.
• Sharp eye for detail – able to refine edits, improve scripts, and elevate creative quality.
• Strong understanding of analytics and ability to translate insights into actionable recommendations.
• Positive, collaborative, and enthusiastic about supporting and guiding more junior team members.
• Strong creative copywriting skills, partially in short-form content.
• Impeccable English; additional languages are a plus.
• Passion for beauty, skincare, and K-Beauty – and a genuine love for social media culture.

What we offer

• Dynamic Environment: The opportunity to work in a start-up environment surrounded by a passionate and dedicated team.
• Accelerate Your Career: Take on responsibility from day 1, with room for professional growth and advancement as the company continues to expand.
• Inspiring Workspace: Located in the heart of Berlin's Prenzlauer Berg, a dog-friendly office, with free drinks and snacks.
• Hybrid Working: We understand that sometimes you get more stuff done from home and need a change of scenery.
• We Value Diversity: We seek to build an inclusive workplace that welcomes people from all different backgrounds. A welcoming, international, dedicated team with flat hierarchies and trust by default.
• Employee Discounts: You’ll get to enjoy the Yepoda products at a discount and share it with friends and family to keep your glow going!
• Unique add-ons: Enjoy an Urban Sports membership package to help you stay active and healthy.

Would you like to be part of the team? Then we'd love to hear from you!