Senior Strategic Communications Manager (fmd)

Overview

Our purpose is to build the backbone of European trades with AI and voice‑first software. We are on a mission to create space for contractors and tradespeople by equipping them with AI solutions that fast, practical, and voice‑first.

Mission at Plancraft

As Plancraft’s first Senior Strategic Communications Manager (f/m/d) you design and execute a holistic corporate communications roadmap that strengthens Plancraft’s reputation across Europe and expands our international visibility. Working directly with our CEO and executive team you will drive our strategic communications direction, shape our corporate narrative, sharpen key messages, and elevate the thought leadership of our leadership team across internal and external audiences.

Responsibilities

• Shape and evolve Plancraft’s corporate narrative with a strong European and international lens.
• Develop and iterate a strategic communications roadmap that evolves with Plancraft’s scale‑up journey.
• Build and strengthen our executive communications program enabling the CEO and leadership team to gain visibility across media, LinkedIn, conferences, and podcasts.
• Drive external communications and media relations by securing high‑quality coverage in European outlets and establishing touchpoints with globally influential tech, AI, SaaS, and VC publications.
• Craft and ghostwrite high‑impact thought leadership content on AI, construction tech, SMB workflows, and the future of work.
• Manage relationships with key external stakeholders, analysts and ecosystem stakeholders across core European markets while expanding visibility into global channels.
• Lead strategic announcements, media engagement, interview preparation, and speaking opportunities.
• Monitor brand media and narrative performance to identify opportunities for strengthening global awareness.
• Foster strong cross‑functional alignment with Marketing (brand positioning) and People & Org (employer brand) especially across international audiences.

Profile

Must‑haves

• 5 years in strategic communications, corporate narrative or executive communications, ideally in B2B SaaS tech or digital environments.
• Strong storytelling and narrative architecture skills, from structuring messages and frameworks to translating complex strategies into clear, compelling storylines for executives, investors, media, partners and talent.
• Experience driving multi‑market communications strategies (EU; global exposure beneficial).
• Hands‑on executive communications expertise from ghost‑writing to keynote development and positioning leaders in international conversations.
• Strong strategic thinking with the ability to link communications work to business priorities and investor expectations.
• Deep understanding of tech trends including digitalization, SaaS, productivity, skilled trades transformation and AI’s impact on the future of work.
• Confidence in collaborating closely with the CEO and executive leadership, challenging assumptions and refining narratives.
• Strong cross‑functional collaboration skills across Marketing, People & Org, Product and CEO staff.
• High level of ownership and autonomy with the ability to design strategy and drive execution.
• Confidence in multiplying your impact through AI tools for research synthesis, narrative exploration and content acceleration.
• Outstanding written communication in English and German (editorial‑level quality).

Nice‑to‑haves

• Experience scaling thought leadership platforms for CEOs or founders across regions.
• Exposure to investor‑facing communications or VC storytelling.
• Background in industry transformation narratives (e.g., sustainability, workforce evolution).
• Familiarity with media dynamics in both EU and global ecosystems.
• Experience in change communications or internal strategic communications.

Mindset

Clear and authentic communication is more than a craft to you – it is a mindset. You find clarity, turn complexity into compelling narratives, sense when a topic gains momentum, work independently, think several steps ahead, keep threads connected, deliver speed without noise, sharpen positions and build understanding for a clear, confident profile internally and externally.

Why Plancraft

• Team spirit: passion, commitment and a shared mission.
• Ownership: flat hierarchy, high‑trust environment, empowered decisions.
• Learning & growth: personal learning budget, targeted enablement, feedback culture.
• AI enablement: internal workflows AI‑enabled, ChatGPT license.
• Tech & tooling: MacBook, premium headphones, hardware and tools.
• Flexibility: remote, hybrid or onsite, open Hamburg office, fully remote possible.
• Recharge: 30 vacation days per year, Dec 24 off, Urban Sports Club membership, internal sport meetups.
• Mobility: JobRad, subsidised Deutschlandticket or BahnCard.
• International environment: English internal language, growing team across Europe.

Diversity

Diversity makes us better. We welcome people of all backgrounds, identities, abilities and experiences. If you are excited about our mission but your experience doesn’t align perfectly with every requirement we encourage you to apply anyway.

Application Process

We aim to get back to you within 5 business days. The interview process typically takes about 4 weeks from start to finish. If you need adjustments or flexibility at any stage please let us know and we will do our best to make it work for you.