Senior Tracking Marketing Analyst (All Genders)

Overview

With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.

We are looking for a Tracking Expert at Zooplus to join our Marketing team . As a domain expert in marketing, web tracking, data analytics and with tag manager know-how, you will join our marketing team in Munich and you will be one of the key players in our data driven marketing team.

Responsibilities

• You will own tracking of various marketing campaigns (digital, offline, and onsite) for zooplus domains.
• You will configure, monitor and debug our Google Analytics GA4 implementation across 20+ countries.
• You will create and implement tracking plans to capture relevant user behavior data (new events, new parameters) for Google Analytics 4, in coordination with our Product team.
• You will perform regular data quality checks to ensure that tracking is working properly.
• You will query GA4 data in BigQuery and analyse it via reporting tools (e.g. Tableau).
• You will coordinate projects across product, marketing and analytics team, manage stakeholder interests and provide ongoing feedback.
• You will partner with stakeholders to identify dependencies, bottlenecks, blockers and ensure the execution of a well-coordinated project plan.
• You will become the main point of contact for any tracking-related questions from the marketing department.

Qualifications

• You have successfully completed studies in engineering, data analytics, business, mathematics, statistics or a related course.
• You have 3+ years of professional experience with:
• Google Analytics (GA4 is a plus)
• Google Tag Manager
• BigQuery
• You have experience with cookie consent management.
• You are excellent at identifying patterns and outliers in the data and generate insights from it.
• You have experience with Adobe Analytics platform (Big Plus).
• You have experience with app tracking and MMPs such as Adjust, AppsFlyer, Kochava etc (Big plus).
• You have a good knowledge of paid advertising and have already implemented tracking snippets for Google and Meta (others are plus).
• You have advanced knowledge in definition, roll-out and implementation of tracking concepts across multiple platforms (web/app).
• You have a high affinity towards e-commerce.
• You have excellent communication, time management and organizational skills.
• You are a team player who loves to collaborate and work with stakeholders from different backgrounds in an international environment.
• You are business fluent in English.

Additional Information

• Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together – so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too.
• Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart.
• Find out more about the specific benefits at your local office in our blog posts.
• At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.
• 28 vacation days and days off on 24th and 31st of December
• Corporate rates at a local gym chain (Body & Soul)
• Company mobile phone for work and personal use
• zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.