Senior UA Manager (Mobile Games)

Stellenbeschreibung:

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Location: Berlin, Germany (Hybrid; no fully remote applications!)

Own the UA strategy for EMERGENCY HQ and help prepare our new title. Combine rigorous performance marketing with brand‑building and creative direction to scale efficiently.

What you’ll do

Set channel strategy, targets, and budgets across Meta, Google UAC, AppLovin ; hit ROAS/payback goals.
Brand building: shape upper‑funnel bursts, narratives, and messaging that support UA efficiency.
Lead the creative testing roadmap; be involved and be partly responsible for new creative approaches we try.
Build LTV/payback models in Tableau ; present weekly performance narratives and next steps.
Develop and manage ad‑network relationships ; evaluate, negotiate, and onboard new partners.
Identify new opportunities regularly (new campaign types, targeting, bidding, ad formats) and run clean data driven experiments
Ensure tracking quality with the MMP; maintain SKAN mappings and clean pipelines; mentor junior teammates.

What you bring

5+ years in mobile UA/performance, including live games at scale.
Deep platform knowledge (Meta, Google UAC, AppLovin ) and strong iOS/Android measurement.
Very data‑driven ; advanced Tableau skills; fluent with cohort/LTV analysis and pacing.
Experienced in negotiating with ad networks and turning insights into clear decisions.
Experience with cross platform apps/games (web to app) a bonus
Professional English proficiency.

Apply

Send your CV to with subject “Senior UA Manager – Berlin” .

Why 16 Tons Entertainment

Stability & success: EMERGENCY HQ has been live for 7 years and 2025 is our best year yet .
Original game, great team: we build, own and operate our own IP with a tight, collaborative crew.
Ownership over micromanagement: clear goals, responsibility, and autonomy to deliver results—support when you need it, freedom when you don’t.
Great office in a vibrant neighborhood in Berlin (Friedrichshein) with plenty of Home office possible