SEO & Content Management Manager (all genders)

Primal State Performance GmbHLocation Not Available

Stellenbeschreibung:

SEO & Content Management Manager (all genders)

Join Primal State Performance GmbH , a dynamic, fast-growing beauty and pro‑aging company based in Berlin. Our mission: Glow moments that last — for our community and for us as a team.

We’re looking for an experienced SEO & Content Manager to own our organic search strategy and digital content systems, including our DAM platform (Bynder ), and lead SEO performance across technical, on‑page, and AI/LLM search dimensions while building scalable content infrastructure for campaigns and international expansion.

Responsibilities

SEO Strategy & Execution: Own our organic search strategy end‑to‑end—from keyword research and competitive analysis to on‑page optimisation and E‑E‑A‑T improvements. Steer our external SEO agency, build scalable international frameworks, and ensure every launch follows SEO best practices.
AI/LLM Search & Technical SEO: Develop visibility strategies for AI‑powered search (Google SGE, ChatGPT Search, Perplexity) and create content optimized for LLM retrieval. Lead technical audits and partner with Product/Engineering to resolve crawl, indexation, and performance issues.
Digital Asset Management (DAM) Ownership: Take full ownership of Bynder—shaping taxonomy, metadata, tagging, and governance to keep our assets organized and accessible. Drive integrations with Shopify, build scalable structures for campaigns and international expansion, and train teams.
On‑Site Content Optimization: Develop SEO‑informed content structures for PDPs, landing pages, and collections that perform. Ensure quality and alignment through QA and support Shopify/Bynder updates when needed.
Internationalisation & Scalability: Build modular content and asset frameworks designed to scale across markets. Create localisation guidelines and ensure our systems are ready for efficient, seamless international roll‑outs.

Qualifications

Fluent in English & German (C1‑2) – additional languages such as French, Dutch, Italian, or Spanish are a strong plus.
3–5+ years of experience in SEO, content management, or digital experience management (D2C wellness, beauty, and supplement sectors preferred).
Strong technical SEO expertise and understanding of organic growth levers.
Experience or strong interest in AI/LLM search and emerging AI‑driven search dynamics.
Hands‑on experience with Shopify and digital asset workflows.
Experience with DAM platforms (Bynder experience is a strong plus).
Highly organised, structured, and detail‑oriented.
Proficient with SEO tools (GSC, GA4, Ahrefs/SEMrush, Screaming Frog).
Excellent communication skills and ability to collaborate cross‑functionally.
Comfortable balancing strategic work with hands‑on execution.

Benefits & Perks

Flexible working hours and smart time tracking.
One‑time €500 allowance for a home‑office setup.
Fully equipped from day one – Mac or Windows.
Monthly Glow Card (€50 per month, €600 a year).
Learning opportunities through Glowcademy, dedicated learning time, and personal development support.
40% discount on our entire product range.
30 vacation days + 1 personal holiday + up to 10 additional unpaid days off; New Year’s Eve off.
Company health insurance covering up to €600 per year for vision aids, alternative medicine, or dental cleanings.
After probation, €600 contributed to pension plan – extra 20% if you add more.
Exclusive partner perks via corporate benefit platforms.
Glow25 merch and team‑spirit culture; recognised as a Top Company on Kununu for five years.

We Invite Applicants From All Genders and Backgrounds

Don’t hesitate! Especially if you’re a woman or from an under‑represented group. Even if you don’t tick every box, we encourage you to apply. A diverse range of perspectives strengthens us and helps fulfil our mission.