SEO Content Manager - German Speaking (m/f/x)

Company Description

We are Tipico, Germany's leading sports betting provider and one of the most dynamic tech companies in the industry. We approach every challenge like a Championship match, with a mission to excite the arena and elevate the betting experience for every customer. Our culture is energetic and ambitious—we play as a team to win high, leave an impact, and commit to excellence. Fueled by our passion for the perfect product, we use the newest tech stack to get better every single day.

Job Description

Are you a Content Manager who enjoys working creatively and analytically at the same time? Then contribute to the success of Tipico Games! We love what we do. We’re ambitious, driven, and united by one goal: delivering the ultimate gaming experience to our players. Are you ready to step into the pitch, bring your best self, and become a champion? Then show us your game face - because we are looking for an SEO Content Manager (m/f/x) to join our team!

Responsibilities

• Advance, develop and execute SEO strategies for all our games sites, including the product and the blog.
• Use AI tools, automations and prompting as part of your daily routine.
• Design new elements, custom post types, and optimise our WordPress environments.
• Craft a compelling content strategy for our gaming platform, Tipico Games, that informs, entertains, and engages our player base.
• Collaborate cross-functionally with marketing, product, IT, and design teams to create strategies that enhance the customer journey and fuel engagement.
• Track performance using analytics tools—measure what works, refine what doesn’t, and keep improving with every piece you publish.

Qualifications

• SEO Savvy. At least 3 years of hands‑on SEO experience. Understanding of SEO best practices to ensure your websites and content are getting the spotlight they deserve.
• AI Skills. Prompting in Gemini, ChatGPT or Claude and automation are nothing new to you.
• Content Platforms. Knowledge of CMS like WordPress or Typo3.
• Content Strategy. Experience in crafting engaging content across formats like blogs, articles, and social media posts. You know how to tell stories that connect.
• iGaming Passion. Experience or genuine interest in casino and gaming content is a must—you’ll be speaking the language of our players every day.
• Analytical Skills. Excellent analytical, strategic, and creative thinking skills.
• Communication Skills. Excellent verbal and written communication skills—clear, compelling, and on brand.
• Time Management. Top‑nosh organisational skills to manage deadlines and multiple projects without dropping the ball.
• Bilingual Pro. Fluency in English and German (oral and written) is essential for this role.

Benefits

• Established international group.
• Personal and professional growth opportunities.
• Relocation support for Karlsruhe.
• Business bike leasing.
• Corporate pension scheme (betriebliche Altersvorsorge).
• eGym partnership providing access to clubs and offers across Germany.
• Modern offices in Karlsruhe campus.
• Sponsored charity and team events.
• Supportive environment encouraging collaboration and individuality.

Think a career at Tipico’s right for you?

Apply now and join our winning team! If you have any questions or comments about this role, our TA team is happy to help you. Feel free to reach out to us on our social media channels.

We look forward to your application!

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