Social Content Manager (Germany Based)

Stellenbeschreibung:

We’re an indie board game company based in London. From quiz games to drawing games, TV game shows to mobile apps, we like to turn our hands to all sorts. No matter what the project, we always try to stick to one golden rule: to make sure our games are easy to understand, fun to play and guaranteed to get the party started.

What will you be doing?

Internal Content

Lead and manage our German TikTok and Instagram channels
Build and plan a monthly content calendar aligned with product launches, key occasions, and wider campaign activity
Film, edit and post high-performing social content tailored to TikTok and Instagram
Produce edits and cutdowns using content from partner creators
Track and report on key social performance metrics each month

External Content – Affiliates

Manage our TikTok Shop affiliate programme, including outreach, sending samples, and supporting creators
Work with the Performance Marketing team to identify creator content suitable for paid ads or GMV Max

External Content – Influencers

Work with mid- to large-scale influencers/creators to develop content that drives awareness
Negotiate rates and contracts, and manage content approvals from start to finish
Report on key performance metrics for affiliates and influencer content each month

External Content – UGC

Partner with the Head of Content and Performance Marketing team to determine what UGC is needed for upcoming ads
Write clear briefs and launch them on our UGC platform
Manage UGC creators — reviewing applicants, giving feedback, requesting tweaks, and approving final content

Who are we looking for?

Here at Big Potato we acknowledge that Potatoes come in all shapes and sizes. We are an equal‑opportunities employer with a range of flexible working practices and all applications are considered on their own merit.

Requirements

What Is Essential:

Strong experience filming and editing videos for TikTok and Instagram, with an ability to create fun, engaging, and on‑brand content.
A deep understanding of TikTok, Instagram and wider social trends — what's working, why it works and how to adapt trends for a brand voice.
Experience working with creators or influencers through coordinating deliverables, reviewing content, giving feedback and managing timelines.
Some familiarity with TikTok Shop or creator commerce platforms (doesn't need to be expert‑level, just proof of understanding the basics).
Strong organisational skills with the ability to juggle multiple projects, deadlines and content calendars.
Awareness of German cultural trends, humour, and consumer behaviour to create content that feels relevant and rooted in the market.
Native or fluent German, plus strong English communication skills.

What Is Desirable:

Previous experience managing a TikTok Shop affiliate programme or a similar content-based e‑commerce setup.
Basic understanding of social performance metrics (views, engagement rate, CPMs, CTRs) and how to use them to optimise content.
Experience writing briefs, reviewing UGC, or collaborating with performance marketing teams on content for ads.
Experience creating content for a brand or within a creative agency environment.
A genuine interest in pop culture, internet trends, or lifestyle entertainment — something that shows you "get" what makes content fun and shareable.

Work Pattern

This role will start primarily remote, with 1‑2 days each month in a co‑working space. As the German team grows over the next 1‑2 years, we expect to gradually increase in‑person time to around 1‑2 days per week.