Social Media Specialist Gaming/F2P

Overview

Your mission - Game focus. Drive Social Media strategy and content for Forge of Empires, Elvenar, and Rise of Cultures, among others.

Responsibilities

• Strategy. Define channel strategies, content pillars, and cadences aligned with game and community goals.
• Community management. Manage daily activity on Facebook Pages/Groups, Instagram, and YouTube.
• Copywriting. Write brief, creative, compelling copy tailored to each channel.
• Content creation. Ideate and script social‑first videos, storyboard/shot‑list and produce; capture and cover live events on‑site; edit video/photos; operate cameras and mics; manage basic lighting.
• Optimization. Optimize content for Facebook, Instagram, and YouTube.
• Research & testing. Run competitor and channel analyses; test and adopt new platforms.
• Coordination. Guide and support our external Social Media Coordinators.
• Reporting. Compile and present monthly performance reports.
• Best practices. Own and evolve best practices for Facebook, Instagram, YouTube, TikTok, and Groups to maximize reach and retention.
• Trendspotting. Identify and leverage trends to improve KPIs.
• Collaboration. Work closely with a fellow Social Media Specialist, external coordinators, and 11 in‑house Community Management Specialists.

Qualifications

• Experience. 2+ years professional XP in Digital Marketing, Media, or Communications.
• Tools. Hands-on with AgoraPulse, Meta Business Suite, and YouTube Studio.
• Adobe. Proficient in Photoshop and Premiere Pro; plus basics in After Effects and Audition.
• AI. You already experiment with simple AI solutions to boost productivity.
• Social native. Active on major platforms; eager to try new ones.
• Trend-savvy. Deep internet culture knowledge; up-to-the-minute on TikTok and YouTube.
• Community building. Have grown and engaged highly active follower communities.
• Collaboration tools. Familiar with Jira, Confluence, Miro, Notion (or equivalents).
• Ways of working. Organized, proactive team player with excellent multitasking.
• Language. Confident working in a multicultural environment, eager to use your English skills every day and emoji-savvy.
• Game affinity. Live and breathe Forge of Empires, Elvenar, and Rise of Cultures.

Benefits

• Outstanding benefits. Get 28 vacation days, a sabbatical, mobile device, contribution to your public transport ticket, and more.
• Flexible working hours. Trust-based working hours with active breaks; table tennis, gym, and rooftop terrace for fresh air.
• Hybrid Working Model. Work from home or our modern offices in central Hamburg with Office Days to maintain InnoGames spirit.
• Compensation & Fair Play. Career models and market-competitive salary grids; regular-level salary range is €41,000–€53,000 gross. Seniority level evaluated during interview.
• Team of specialists. Part of a stable, growing, award-winning global company plus collaboration with teams in Business & Game Support and Creative & Product Management.
• English first. Company language is English; optional German lessons available.
• Team events. Regular team events (e.g., wine tasting, cooking, paintball), rooftop barbecue, and company get-togethers.