Social Media Strategist (mfd)

Evident Inspection Technologies a Wabtec company is a world leader in the manufacture of innovative inspection equipment used in industrial and research applications in the aerospace, power generation, petrochemical, civil infrastructure, automotive and consumer products industries. We offer a wide range of ultrasonic and eddy current flaw detection software and equipment. Our equipment is used among other things to inspect welds, detect hidden cracks, voids, porosity and other internal irregularities in various materials.

We are seeking a dynamic and experienced global social media strategist to lead Evident Industrials social media programs. The ideal candidate will be passionate about leveraging social media platforms to enhance brand awareness, engage with our target audience and drive tangible business results. This role requires a creative thinker with a hands‑on mindset, strong influencing abilities, and a proven track record of executing successful social media campaigns that amplify our brand and deliver new business opportunities.

Tasks

• Lead, develop and execute comprehensive global social media strategies to amplify our brand, grow engaged followership within our target customer segments and measurably increase leads for campaigns and new product introductions.
• Lead the social media programs with a cross‑functional team of campaign marketers, agencies and business SMIs to build engaging and orchestrated content that tells the Evident story and educates across various social media platforms.
• Build our brand on social media. Develop and maintain the social media content calendar ensuring alignment with brand voice, messaging and themes.
• Analyze market trends, consumer insights, competitor activity and industry best practices to improve strategies and tactics for growth and innovation in social media.
• Oversee the planning, execution and optimization of paid social media advertising campaigns to maximize ROI and report out on key performance indicators (KPIs).
• Monitor and analyze social media performance metrics to track progress, identify and drive areas for improvement and report on campaign effectiveness to management.
• Manage relationships with influencers and partners to amplify brand presence and reach. Media‑train our organization to drive social advocacy from within.
• Provide guidance, mentorship and professional development opportunities for team members to foster growth and excellence in social media marketing.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or related field; Master’s degree preferred.
• Minimum of 7–10 years of experience in social media strategy, content creation, customer experience, lead generation and brand building, preferably in a team‑management role.
• Proven track record of developing and executing successful social media campaigns that drive engagement, amplify brand awareness and result in tangible business outcomes.
• Strong leadership abilities with experience leading and managing cross‑functional teams in a matrix organization; ability to influence internal stakeholders for the best customer outcome.
• Strong understanding of social media algorithms and best practices for organic and paid content distribution.
• Excellent analytical skills with the ability to interpret data, draw insights and make data‑driven decisions to optimize campaign performance.
• Exceptional communication and copy‑writing skills with the ability to present strategies and influence stakeholders at all levels.
• Creative thinker with a strategic mindset and the ability to think outside the box to develop innovative social media marketing initiatives that set us apart from others.
• Proficiency in social media management tools, analytics platforms and advertising platforms (e.g., Facebook Ads Manager, LinkedIn, Google Analytics, Hootsuite).
• Agency experience a plus.
• Proven experience working independently and with agencies to activate revenue‑generating campaigns across various global social channels.
• Demonstrated ability to work collaboratively with agencies, global marketing leads, regional marketers and cross‑functional business stakeholders to define social media strategy and impactful execution.
• Develop and execute social media strategies that deliver measurable results and maximize return on investment (ROI).
• Tracked and measured ongoing cadence with cross‑functional team and stakeholders for strategic sharing of insights to social content calendar and campaign performance results.
• Expertise in analyzing campaign performance data to identify areas for improvement and implement changes that enhance overall effectiveness.
• Utilize data‑driven insights to refine audiences and tactics resulting in increased engagement, lead generation and conversion rates.
• Excellent written and verbal communication skills with the ability to interact effectively with all levels of management.

Benefits

• 30 days of holiday per year
• 135 salary days a year
• Modern office and inspiring working environment
• Subsidised meals in the neighbourhood of our office (Stadtküche)
• Public transport ticket (100% subsidised) or free parking space
• Bike leasing
• Subsidised fitness First gym
• Employee Assistance Programme to support your health, mental and emotional well‑being
• Comprehensive company pension scheme
• Joint company events and activities

Evident Inspection Technologies Germany GmbH is an equal opportunities employer and we look forward to receiving your application.