Specialist I, Brand Marketing, Running & Training, Germany

Specialist I, Brand Marketing, Running & Training, Germany

Become a Part of the NIKE, Inc. Team. NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

As part of EMEA Brand Management, you’ll help shape the brand with distinctive ideas and experiences that drive impact across Youth, Sport, and Culture. This role offers the opportunity to make a tangible impact on Nike’s brand presence in Germany, while developing your skills and growing your career in a dynamic, global organization.

Who You’ll Work With

You will join the Germany Territory Brand Marketing Team, reporting to the Senior Supervisor, Brand Marketing Running & Training, Germany. Based in Berlin, you and your manager will work alongside EMEA Running & Training Brand Marketing teammates in our Amsterdam and Stockholm offices. You will build and maintain strong relationships with key partners in Berlin and other major German cities.

Who We Are Looking For

We seek a motivated and enthusiastic brand marketeer with a passion for running and training. You are a positive and proactive individual who thrives in a fast‑paced environment, demonstrating innovative thinking, a growth mindset, and unwavering commitment to executional excellence.

A Successful Candidate Brings

• Consumer Insight & Activation: A deep understanding of our key consumer in Germany within running & training, and the proven ability to gather and apply consumer insights to build strong brand plans. Ideally existing connection into the running & training culture.
• Relevant experience in marketing: Ideally brand marketing, with hands‑on experience supporting or driving marketing campaigns from planning to execution (including on‑the‑ground activations, community initiatives or event execution).
• Project management and organizational skills: The ability to balance creative and operational tasks.
• Passion for sport: Particularly in running and training, with a deep understanding of its athletes and communities, their motivations and challenges, and the broader culture.
• Adaptability: Ability to manage multiple projects simultaneously and adjust quickly to changing business needs and feedback in a dynamic environment.
• Innovation & Growth Mindset: A continuous learner who explores new marketing approaches, tests and improves engagement, and drives overall campaign success.
• Team player: Flexible and proactive, comfortable working in fast‑moving, evolving environments.

What You’ll Work On

• Planning and executing brand campaigns and activations for Germany.
• Collaborating with the EMEA brand teams to amplify key innovation launches and sport/consumer moments.
• Partnership Cultivation: Identifying and managing relationships with people and organizations that align with our brand values and can bring our field of play strategies to life. Building and maintaining strong relationships with internal teams, marketplace partners, and vendors to ensure seamless execution.
• Consumer & sports insights: Gathering and applying insights that enhance our brand plans, helping us better serve our consumers within Germany.
• Cross‑functional collaboration: Supporting cross‑functional collaboration and contributing to a positive team culture.

NIKE is committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.