(Sr.) Demand Generation Manager (m/f/d)

We are seeking a strategic, AI and data-driven (Sr.) Demand Generation Manager to lead pipeline generating- initiatives across our global markets with primary focus on the EMEA region.

This role reports directly into the Director, Global Demand Generation, and will collaborate closely with a Marketing Campaign Specialist, a Digital Marketing Manager, and a US-based teammate to build multi-channel programs that drive awareness, engagement, conversion, and revenue.

You will own the development, execution, and optimization of integrated and AI-driven demand generation campaigns that influence the entire buyer journey — from top-of-funnel acquisition to acceleration and expansion.

Job requirements

Required Skills & Experience

• Willingness to explore and adopt AI and automation tools, approaches and drive them across the marketing/GTM teams – preferred track record/experience in using these
• Proven experience and results in demand generation or digital marketing, ideally in a B2B SaaS environment.
• Strong understanding of lead generation strategies, marketing automation, and CRM systems (Marketo, Eloqua, HubSpot, Salesforce).
• Strong analytical skills and comfort working with performance data to inform decisions.
• Excellent communication skills and ability to collaborate effectively with international, cross-functional teams.
• Experience designing or optimizing lead nurturing programs.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred Qualifications

• Experience working in a global or regional role within fast paced environments
• Familiarity with modern intent data platforms, attribution tools, ABM strategies, AI-driven approaches & tools
• Knowledge of the B2B buyer journey and content orchestration across channels.

What You’ll Bring

You are a proactive, metrics driven- marketer who loves building and optimizing programs that directly impact revenue. You thrive in collaborative environments, enjoy partnering with specialists, and have a strong sense of ownership over campaign results and pipeline outcomes.

Job responsibilities

Demand Generation Strategy & Execution

• Drive automation and AI strategies across the marketing team, in collaboration with Marketing Ops and in line with companywide initiatives
• Develop and execute multi-channel demand generation strategies and campaigns to drive qualified leads and revenue growth.
• Plan and execute targeted campaigns that align with company goals and specific customer segments.
• Use a mix of channels including email, social media, paid advertising, content syndication, webinars, and events.
• Design and implement lead nurturing campaigns to move prospects through the funnel.

Campaign Operations & Optimization

• Manage, optimize and future-proof marketing automation and CRM processes while exploring next-gen tools & AI (in collaboration with Marketing Ops & RevOps)
• Manage and optimize segmentation, scoring, attribution, and reporting (in collaboration of Marketing Ops & RevOps)
• Continuously test and iterate on campaigns to improve performance and ROI.
• Track and analyze lead and campaign performance; develop insights and recommendations for optimization.
• Maintain a clear view of campaign pipeline contribution, revenue impact, and budget utilization

Cross-Functional Collaboration

• Work closely with Sales, Product Marketing, Digital Marketing, and the US Marketing colleague to align strategies and messaging.
• Collaborate with content, design, and campaign operations to build compelling assets that support campaign objectives.
• Partner with the Marketing Campaign Specialist to operationalize and execute campaigns consistently and accurately.

Other Activities

• Support the planning and promotion of other EMEA activities to supplement digital, while primary focusing on DACH
• Collaborate with the Marketing Campaign Specialist & extended GTM team lead journeys, lead capture, and follow-up.
• Work remotely in an agile, innovative, and high-performing team.
• Enjoy a strong work-life balance with flexible working arrangements.
• Competitive salary and country-specific benefits.
• Invest in your growth with LinkedIn Learning and other training opportunities.
• Receive a monthly lease budget to set up your home office.