Teamlead Influencer Marketing & Social Media (m/w/d)

#BEcomeMAXX

Are you passionate about influencer marketing, social media, and powerful brand experiences? As a Team Lead, you and your team will create campaigns that resonate, build communities, and generate genuine enthusiasm. With your keen sense for trends, creators, and storytelling, you'll take our brand to the next level in the fitness and nutrition industry – strategically, creatively, and with a focus on performance. You'll transform reach into impact, content into engagement, and likes into a lifestyle. From Likes to Lifestyle. #BEcomeMAXX

Your skillset - as strong as our protein

• Several years of demonstrably successful professional experience in influencer marketing, social media, or content creation, ideally in a leadership position
• Excellent understanding of current social media platforms, creator ecosystems, and digital trends
• Experience in team leadership, project management, and strategic planning
• Strong sense for brands, aesthetics, storytelling, and target audiences
• Analytical thinking combined with a creative, hands-on mentality
• Excellent communication and negotiation skills
• Structured, independent, and solution-oriented work style
• Excellent English skills

Ready to perform? Your tasks with MAXXimum focus

Strategy & Management

• Development and implementation of the holistic influencer and social media strategy in close coordination with brand, marketing, and e-commerce teams
• Responsibility for goal definition, KPIs, budget planning, and performance analysis in the influencer and social media environment
• Identification of new platforms, trends, formats, and creator and community potential

Influencer & Social Media Management

• Building, maintaining, and developing long-term partnerships with influencers, creators, and brand ambassadors
• Management of all influencer and social media collaborations from selection and contract negotiations to campaign implementation
• Ensuring brand-compliant, authentic, and legally sound collaborations

Content Creation

• Strategic management of content creation together with the team (social media, video, photos, campaign content)
• Development of creative concepts, storylines, and content formats along the customer journey
• Ensuring consistent, high-quality brand presentation across all social media channels

Leadership & Teamwork

• Leading the influencer and social media team
• Promoting creativity, personal responsibility, and professional development
• Close collaboration with internal departments as well as external partners and agencies