TikTok Shop - Advertising Subject Matter Expert

Responsibilities

We are looking for a dedicated Advertising Subject Matter Expert (SME) to own and scale our Shop Ads performance for Top Spending Sellers within TikTok Shop Germany. This role is the central expert for campaign optimization, troubleshooting, and strategic development of our Shop Ads business. You will work hands‑on with our highest‑impact sellers and act as the go‑to authority for everything Shop Advertising within the team. This role is based in our Munich office.

• Act as the primary ads expert for top‑spending TikTok Shop sellers, driving performance through continuous campaign optimization
• Audit, structure, and scale Shop Ads campaigns across formats (Live/Shoptab/Video)
• Troubleshoot complex campaign, attribution, and performance issues in close collaboration with product and operations teams
• Translate seller goals into clear advertising strategies
• Build and continuously update internal advertising playbooks, best practices, and training for Account Managers
• Enable the commercial team through workshops, deal support, and performance deep dives
• Contribute directly to the Shop Advertising strategy for TikTok Shop Germany, including GTM input and scaling frameworks
• Act as the voice of sellers internally when it comes to advertising needs and product gaps

Qualifications

Minimum Qualifications:

• 3+ years of hands‑on performance marketing / paid social / marketplace advertising experience
• Deep practical experience with campaign setup, optimization, budgeting, and scaling of ad budgets
• Strong analytical mindset with confidence in ROAS, CPA, funnel metrics, attribution, and incrementality
• Trainer & multiplier mindset – you enjoy building knowledge across teams, not just running campaigns yourself
• Highly structured, execution‑strong, and comfortable operating in a fast‑moving, ambiguous environment
• Fluent in German to ease communication with German stakeholders

Preferred Qualification

• Experience working with e‑commerce brands, retail media, or marketplace advertising is a strong plus

Why This Role Matters

This is a high‑impact specialist role at the intersection of seller growth, revenue, and platform strategy. Your work will directly influence Shop Ads revenue, seller success, and the commercial playbook for TikTok Shop Germany.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.