TikTok Shop - B2B Marketing Manager, EU

TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one‑stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.

As part of a central operations center for Campaign and Marketing, you will design and execute marketing initiatives targeted at brands, distributors, agencies, and creators who use TikTok Shop as a sales channel. The B2B Marketing Manager EU will report into the EU Marketing Lead and work on the markets Germany, France, Italy and Spain and can be based in either country.

We are looking for a strategic and creative B2B Marketing Manager for TikTok Shop with excellent communication skills, a driven mindset and a can‑do attitude to join a highly agile and fast‑paced work environment at TikTok Shop Europe.

We operate on RTO5 (Return‑To‑Office 5 days a week) and welcome you to join us in our Madrid, Milan, Paris or Munich offices.

Responsibilities

• Support our European In‑Country teams to recruit high‑value sellers and creators to the platform through sales enablement content and partnerships with third parties and internal TikTok key stakeholders, such as trainings, webinars, and publications.
• Support the narrative diffusion by creating toolkits, onboarding materials, case studies, and content that empower merchants and agencies to scale on TikTok Shop; build LinkedIn and B2B TikTok strategy.
• Industry & Community Building for positioning: B2B online and offline lead generation event operational coordination across Europe with local teams and agencies, securing a frugal mindset; help strategically direct event selection and prioritization.
• Performance & Data Analysis: Track KPIs such as gross leads, impression, reach, CPM channel performance and provide recommendations thereon.
• Cross‑Functional Collaboration: Work with local teams, local Marketing POC, comms to align merchant messaging, showcases and other strategic inputs to our work.

Qualifications

Minimum Qualifications

• 3‑5 years in B2B marketing, ideally on platform‑side e‑commerce, digital marketplaces, or social commerce.
• Strong understanding of TikTok, creator ecosystems, and online retail trends.
• Excellent communication skills with the ability to translate technical concepts into compelling narratives.
• Fluent in multiple European languages (German, French, Italian, Spanish) to collaborate with cross‑functional teams across these regions.
• Both creative and analytical mind with proven track record in data‑driven achievements.

Preferred Qualifications

• Proven experience building acquisition funnels, growth campaigns, and partner programs.
• Able to deliver under pressure in a fast‑paced environment, flexibility and ability to deal with complexity.
• Have a high attention to detail while maintaining a pragmatic solution‑orientation.
• A person of operational excellence in project and stakeholder management.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.