TikTok Shop - Category Lead

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Responsibilities

• Define the long-term vision and strategic roadmap for your category, setting direction and leading key cross‑functional initiatives.
• Own the full P&L responsibility for your category, driving both topline and profitability.
• Leverage industry knowledge and your professional network to fuel category growth and success.
• Build and lead a high‑performing team—hiring, developing, and coaching top talent.
• Identify, prioritize, and onboard new sellers, actively shaping the category's ecosystem on TikTok Shop.
• Drive end‑to‑end seller development by managing strategic relationships and optimizing their performance.
• Collaborate with internal teams—including operations, product, and marketing—to unlock seller potential and accelerate adoption of livestream and short‑video commerce.
• Operate effectively in a dynamic environment, navigating ambiguity, adapting to change, and influencing key stakeholders to enable strategic decisions.
• Break down complex problems, identify innovative approaches, and implement scalable solutions to drive long‑term success.

Qualifications

Minimum Qualifications:

• Proven experience leading and scaling high‑performing teams.
• Strong strategic mindset with the ability to execute with precision and operational excellence.
• Demonstrated ability to use data‑driven insights to inform decisions and optimize performance.
• Extensive experience in category management with a track record of delivering ambitious results.
• Deep understanding of the German market, including consumer behaviour, digital trends, and mobile commerce transformation.
• Growth‑oriented, entrepreneurial mindset with excellent communication and stakeholder management skills.
• Fluent in both German and English, ensuring seamless communication with local partners and stakeholders.

Preferred Qualifications:

• Strong understanding of E‑commerce, content marketing and influencers.
• Experience of owning P&L on an E‑commerce platform/marketplace.
• Experience in managing diverse teams.
• Ability to thrive in ambiguity and adjust quickly to change.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Seniority level

Director

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Technology, Information and Internet

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