Trade Marketing Manager

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About the company: With over 200 brands sold in nearly 180 countries, Diageo is the world’s leading premium drinks company.

About the role

• Location: Hamburg

Responsibilities

• Strong commercial acumen to leverage a deep understanding of customer and consumer needs
• Bringing a strategic lens to activation planning, ensuring initiatives are customer‑ and channel‑centric while rooted in commercial frameworks and business KPIs
• Developing and executing comprehensive, rolling 360‑degree activation initiatives that align with overall brand and portfolio priorities, from strategic planning through to flawless execution and performance evaluation
• Leading external activation and shopper marketing agencies ensuring the delivery of best‑in‑class, insight‑driven concepts that elevate shopper engagement and drive conversion at the point of sale
• Orchestrating all elements of commercial activation with precision – from material and POS development to cross‑functional briefings with key accounts, field sales, and agency partners while managing budgets with discipline and efficiency
• Operating seamlessly within a matrix organization, leading internal cross‑functional teams with influence and clarity, delegating effectively, and fostering alignment across levels

Qualifications

• 3+ years experience as Sales or Marketing Executive with a proven track record in business delivery
• Strong end‑to‑end commercial FMCG understanding, alongside high levels of numerical acumen and attention to detail
• Project management experience
• Strong time management and prioritization skills
• Excellent communication and interpersonal skills to build relationships/partnerships with internal and external partners
• Problem solver & solution‑based team player who can deal with ambiguity & adapt quickly
• Polished and engaging presentation skills in order to convince the Commercial Teams of the brand projects and their strategic importance for the business growth
• Fluency in German and English

Diversity and Inclusion

Diageo celebrates life, every day, everywhere, and is committed to building an inclusive culture where everyone feels valued and is able to belong.

Benefits

Competitive rewards and benefits package, along with flexible working arrangements to support wellbeing and work‑life balance.