Trade Marketing Manager (m/f/d)

About Yepoda

At Yepoda, Korean effectiveness meets sustainable solutions: our mindfully produced, clean skincare products are made with love in Korea. Our mission is to bring the best beauty innovations from Korea straight to Europe without ever compromising on our values, quality and sustainability. All our products are made with the best natural and active ingredients, are vegan and cruelty‑free. We aim to make the K‑Beauty routine easy, effective, and fun.

We are a beauty start‑up founded in 2020, located in the heart of Berlin. Our team of over one hundred and twenty brilliant professionals has brought Yepoda’s story to life across the globe. We are looking for a Trade Marketing Manager or Trade Brand Manager to develop and execute strategies that strengthen Yepoda’s brand presence within the trade and B2B environment. The role focuses on brand alignment, consistency across retail touchpoints, and support of impactful launches, merchandising, and activations, especially with key partners such as Sephora.

Responsibilities

• Position the brand effectively within the retail space.
• Develop strategies for product launches, promotions and merchandising to ensure the brand stands out in store.
• Collaborate with Key Account Managers to build and execute trade marketing campaigns and activations tailored to retailers and distributors.
• Work closely with the in‑house Creative team on in‑store displays, visual merchandising and point‑of‑sale materials.
• Support the sales team with tools, guidelines and information that help drive brand performance in store.
• Ensure consistent and compelling brand messaging and positioning across all trade touchpoints.
• Assist with product and brand training for retail staff to support knowledge and advocacy.
• Conduct market research to understand consumer behaviour, competitor actions and market conditions.
• Report on the performance of trade marketing initiatives and recommend improvements.

Qualifications

• Strong organisational and project management skills.
• Background in marketing, brand management, trade marketing or experience working in beauty retail.
• Excellent written and verbal communication skills.
• High attention to detail and a professional, calm approach.
• Ability to thrive in a fast‑paced environment and adapt quickly to changing priorities.
• Creative thinker with a passion for creating memorable brand experiences.
• Fluent in English and French; other European languages are a plus.

What Success Looks Like

• A clear and consistent brand presence across all retail partners.
• Strong execution of launches, promotions and merchandising across stores.
• Improved sell‑out performance through effective trade activations.
• Enhanced collaboration across Sales, Creative and Key Account Management.
• Retail staff who understand and advocate for the brand.
• A data‑informed trade marketing approach that evolves with insights.

Benefits

• Dynamic environment: work in a start‑up setting surrounded by a passionate and dedicated team.
• Accelerated career: take on responsibility from day one with room for professional growth and advancement.
• Inspiring workspace: located in Berlin’s Prenzlauer Berg, dog‑friendly office with free drinks and snacks.
• Hybrid working: flexibility to work from home when it suits you.
• Diversity and inclusion: we welcome people from all backgrounds and maintain flat hierarchies and trust by default.
• Employee discounts: enjoy Yepoda products at a discount and share them with friends and family.
• Unique add‑ons: Urban Sports membership package to help you stay active and healthy.

Application Process

Would you like to be part of the team? Then we would love to hear from you! Please apply by clicking the “Apply for this job” button below. Upload your CV and cover letter in English. Our Talent Acquisition team will review your application and get back to you as soon as possible.

At Yepoda, we are dedicated to providing equal employment opportunities to all individuals regardless of race, colour, ethnicity, ancestry, religion, national origin, citizenship, gender, gender identity or expression, sexual orientation, age, marital status, parental status, disability or any other status protected by applicable law.