Trend Leading Sales Representative

Location: Frankfurt

Languages Required: Proficient German and English

About Us

Diageo is a global drinks company, with more than 200 brands sold in nearly 180 countries. In DACH, we operate across three markets, combining international scale with local growth opportunities.

Our portfolio includes Johnnie Walker Blue Label, our Malts portfolio, Tanqueray No. TEN, Zacapa Rum and Don Julio Tequila. These brands are built on craft and heritage, and play a leading role in high-end hospitality.

About the Role

The Trend Leading Hospitality Account Sales Representative embodies Diageo's ambition to be the best-performing and most trusted consumer goods company, building category-leading partnerships with top-tier outlets.

We are seeking a highly connected and style-conscious professional with strong brand-building expertise and a deep understanding of premium spirits, their heritage, and production. You are well established within the German bartending and hospitality scene, with experience across wholesale and retail and a proven ability to grow brands in trend-leading environments.

You have a strong affinity for premium brands and understand how to engage sophisticated consumers. You build and maintain influential industry relationships and ensure our brands are not only listed but brought to life with visibility and impact across your outlet universe.

Top Accountabilities

• Lead the Trend Leading Hospitality universe as the primary point of contact
• Drive commercial performance across ~150 premium outlets (restaurants, bars, clubs, hotels)
• Complete distribution, activation, promotion, and innovation plans for the high-end portfolio
• Ensure outstanding visibility across menus, back bars, and shelving
• Negotiate contracts and develop profitable activation programs
• Track all initiatives accurately in CRM

About You

• Experienced in developing positive relationships, comfortable working with high-expectation, commercially sophisticated customers
• Confirmed ability to negotiate and close mutually valuable agreements
• Able to translate customer needs into clear commercial plans
• Strong understanding of industry trends, premium spirits and the drivers of profitable growth
• Well-connected within hospitality, with a credible professional network
• Knowledge of mixology and a genuine passion for premium spirits

What We Offer

• Inclusive culture focused on development
• 30 days' vacation
• Competitive salary, bonus, and lifestyle benefits
• Industry-leading parental leave
• Hybrid working

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our team to thrive and to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

Don't let anything stop you from applying!