Team Lead Client Relations (m/f/d)

Overview

Team Lead Client Relations (m/f/d) at Appinio. Role focuses on driving commercial success by combining leadership with hands-on sales execution. You will own your book of business while leading and developing a team of 3–5 sales professionals.

As a Sales Team Lead, you will own the team's total quota, balancing personal bookings with coaching, pipeline management, and strategic growth initiatives. You will lead by example in full-funnel B2B sales and empower your team to execute with confidence, curiosity, and accountability.

What you’ll be doing

• Take full commercial responsibility for your own portfolio and your team's overall book of business.
• Lead and coach a team of 3–5 Account Executives, fostering growth, ownership, and consistent performance.
• Conduct regular 1:1s, deal reviews, and pipeline deep dives to ensure clarity, progress, and accountability.
• Align weekly forecasts and commit updates with the Head of Sales, ensuring accurate visibility of the team's performance.
• Drive consistent pipeline growth and renewal performance by establishing strong outbound, inbound, and expansion practices.
• Support strategic account planning and execution, ensuring key clients receive high-quality engagement and long-term value.
• Apply structured coaching and feedback methods to continuously develop team members' commercial skills and confidence.
• Balance your own active sales pipeline with leadership duties — maintaining a hands-on, role-model approach to selling.
• Leverage data and performance metrics to guide decisions, improve forecasting, and optimise conversion rates.
• Collaborate closely with Marketing, Customer Success, and Research teams to deliver a seamless customer experience.

You will thrive in this role if

• You bring at least 2 years of sales leadership experience combined with a strong hands-on sales mentality.
• You have a proven track record in full-funnel B2B sales, including pipeline creation, client acquisition, and account expansion.
• You're comfortable balancing 60–70% personal sales with 30–40% team leadership and development responsibilities.
• You're skilled in coaching, feedback, and performance management, helping your team grow both commercially and personally.
• You take a structured, strategic approach to sales. Planning long-term growth, prioritising effectively, and executing with discipline.
• You have experience in account planning and execution, ensuring every client relationship drives measurable business impact.
• You're data-driven and analytical, leveraging insights to improve decision-making and drive predictable outcomes.
• You understand market research (MR) and the value of insights in driving business growth.
• You're a motivating, empathetic leader with strong communication skills and a consultative mindset.
• You maintain a positive, can-do attitude and foster the same energy across your team.
• You are fluent in both German and English (spoken and written).

What’s in it for you?

• Flexibility Policy - No hard cap on vacation days.
• Temporary work from abroad - If you're based in the EU, you can work outside your country of residence for up to 180 days per year.
• All the hardware you need and your own MacBook
• If you are located in Hamburg or Berlin, you'll get a Deutschland ticket or access to a mobility budget with the NAVIT app to get you to and from the office space.
• If you are located in Germany or Spain, you will have access to a Subsidised Urban Sports Club membership.
• In case you are located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our Co-working spaces.

Reminders

Kind reminder: Please ensure that your application is submitted in English.

This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm.

Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Appinio's privacy policy can be found here.

Learn more about us: appinio.com LinkedIn Xing Kununu Instagram

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Information Technology
• Industries: Market Research

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