Team Lead Marketing (fmd)

About Us

At Customer Alliance we are literally obsessed with feedback - and that reflects in the culture and the product we’re building. We’re a diverse team (comprising 21 nationalities!) who support and inspire each other every day. We pride ourselves on a positive and growth‑oriented work environment where employees are encouraged to share ideas, develop their skills and have plenty of fun along the way.

Were Looking For

You’re a creative and strategic marketing professional with a deep understanding of digital channels, SaaS dynamics and customer journeys in B2B environments. You enjoy leading by example, balancing strategic thinking with hands‑on execution. You’re passionate about storytelling, data‑driven decision‑making and inspiring teams to deliver impactful results.

As the Team Lead Marketing you’ll manage a small team of two talented marketers (digital marketing manager and content strategist) while collaborating closely with Sales, Customer Success, Revenue Operations and Product to drive Customer Alliance’s growth and brand visibility across key markets.

Your Responsibilities

• Lead and mentor a marketing team of two, fostering collaboration, accountability and professional development.
• Develop and execute multi‑channel marketing strategies (digital, content, social media, email and events) aligned with company goals.
• Own the marketing funnel from brand awareness to lead generation and conversion, ensuring smooth alignment with sales targets.
• Oversee content creation (blog, case studies, newsletters, social posts, landing pages) that communicates our value to hospitality professionals.
• Manage campaigns and budgets, analyzing performance data to continuously improve ROI.
• Collaborate cross‑functionally to ensure consistent messaging and a unified go‑to‑market approach.
• Represent marketing internally, reporting KPIs, insights and recommendations to management.

We Expect

• 5 years of experience in B2B marketing, ideally in SaaS or technology‑driven industries.
• Proven experience in leading small teams and driving measurable marketing outcomes.
• Strong understanding of digital marketing channels including SEO, SEM, paid social, email, automation and analytics.
• Excellent project management and organizational skills with a hands‑on can‑do attitude.
• Strong communication skills in English (German is a plus).
• A data‑driven mindset combined with creativity and curiosity.

If You Have It Its a Plus

• Experience in the hospitality tech or guest experience sector.
• Familiarity with HubSpot and Webflow.
• Understanding of account‑based marketing (ABM) strategies.
• Fluency in German or another European language.

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