Stellenbeschreibung:

We are flaschenpost SE
We, flaschenpost SE, are a beverage and food supplier in Germany. The following task is about our display campaigns, which we run in DV360 (creatives are mostly hosted in CM360).


1st Task: CREATIVE ASSIGNMENT PROCESS
Current procedure:
• Creatives are uploaded to CM (ad level, placement, runtime, and UTM parameters are created and added here).
• Placements created in CM are manually assigned to the respective line items (under the corresponding insertion orders) in DV360.
• Line items are selected in the “Combined” view in DV360, then line items below the corresponding insertion orders need to be selected manually, placements/creatives are reassigned if the placement does not correspond to the one assigned the previous week.


Problem:
We run most campaigns on a hub-, means city-specific basis (1 insertion order per city, as communication/assets sometimes vary between cities). In some cases, the assets change weekly (weekly changing offers), differentiation in different cities = insertion orders. This means that the new corresponding asset is not always below the placement of the previous week's asset. The creative assignment process in DV takes place almost weekly.


Objective:
Improve/simplify Creative Assignment Process: Replace manual adjustments in DV360 with an automated, error-free process (via API connection, CSV, etc.). Ideally, assets that change weekly should be assignable with pre-planned adjustments without manual effort in DV360 or CM360.
The procedure must be documented and should be applicable to other campaigns/campaign types/setups.


2nd Task: DYNAMIC LINK CREATION IN DV360
Current procedure:
UTM links are currently created manually for each campaign, each funnel step (mid and lower), each landing page/link destination, and each ID for budget measurement (fixed ID that already exists for each campaign, funnel, and city and must be integrated) and are entered in CM360 for each creative.


Problem:
Very time-consuming manual creation and setup of UTM links & no option to manually attach our budget tracking ID in each UTM link.


Objective:
Dynamic UTM links generated in DV360 and are automatically attached to the corresponding creatives/activations. The following data must be dynamically integrated into the link:
• Landing page including link destination
• UTM source=DV360
• Campaign name
• Campaign ID
• Funnel step (mid & lower)
• Insertion order (city level) / IO ID (optional)
• Budget tracking ID
The procedure for the solution must be documented and replicable so that it can be implemented in other campaigns.

NOTE / HINWEIS:

EN: Please refer to Fuchsjobs for the source of your application

DE: Bitte erwähne Fuchsjobs, als Quelle Deiner Bewerbung