180992 Published: 05.03.2026 Brand Management Munich New Brand Management Munich Munich

Working Student Marketing Steering BMW Brand Region Asia-Pacific, Eastern Europe, Middle East & Africa

The BEST INTERNSHIP ALWAYS HAS A 'YOU' IN TEAM.

SHARE YOUR PASSION.

We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

Our Marketing Steering team for the BMW brand manages regional marketing activities across the Asia-Pacific, Eastern Europe, Middle East & Africa region. We develop and coordinate cross-channel campaigns for new model launches, collaborate with Central Marketing, and support over 80 markets in implementing strategic marketing initiatives.

What awaits you?

• You will support the Marketing Team in developing, planning, and coordinating regional marketing activities across more than 80 markets in the APEEA region.
• Furthermore, you help to implement cross‑channel campaigns for new model launches in close collaboration with Central Marketing.
• In addition, you assist with executing market‑specific requests from APEEA countries and ensure smooth communication.
• Moreover, you contribute to content‑related and financial project steering, including budget management and tracking.
• You will also support with research tasks, preparation of committee materials, and creation of presentations for stakeholders.
• Additionally, you participate in communication initiatives on sustainability topics and gain insights into strategic marketing decisions.

What should you bring along?

• Studies in Business Administration, Communication, Media or a comparable field.
• Very strong Microsoft Office skills; experience in marketing or project management is beneficial.
• High level of initiative, creativity and flexibility.
• Strong analytical thinking and structured approach to tasks.
• Team spirit, excellent communication skills and intercultural awareness.
• Interest in modern marketing tools such as customer journey mapping, trend analysis and digital analytics.
• Fluent German and English skills, both spoken and written.

Would you like to shape regional marketing strategies for the BMW brand across diverse markets and gain international experience? Then Apply now!

What do we offer?

• Mobile work.
• Student apartments (subject to availability & only at the Munich location).

You can find helpful tips on your application and the application process here .

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants. Learn more here .