7NXT Senior Creative Strategist (mfd)

Your Impact

At 7NXT (Gymondo 7Mind BuddyFit) we were building a next-generation Creative Engine. One that connects insights, creativity and performance – shaping how millions of people discover and build healthier routines physically and mentally.

As our Senior Creative Strategist (m/f/d) you define the systems behind our highest-performing concepts. You translate data, performance insights, behavioural science and AI-driven workflows into clear creative angles that drive both creative excellence and subscription growth across channels and brands.

It’s an analytical, strategy-first creative role for someone who thinks in ideas, angles and storytelling logic and understands how creative performance emerges from strong strategic foundations. You’ll work closely with Creative Performance, CRM and Product.

Your Mission

Turn insight into creative strategy and creative strategy into scalable performance with Meta as the core channel, alongside other paid social & display channels.

Turn insights into creative strategy

• Translate platform signals and user behaviour into actionable creative insights
• Track cultural shifts, platform trends and competitive patterns to inform new creative approaches
• Apply behavioural science (identity cues, self‑efficacy, fresh‑start effect, loss aversion) to shape messaging that resonates and reduces friction

Creative frameworks & testing logic

• Build scalable frameworks for angles, hooks, narratives and testing structures across formats and markets
• Define clear testing roadmaps and identify success criteria for creative variations (angle, hook, format, CTA)
• Take advantage of AI to accelerate idea generation, explore narrative directions and generate creative variations

Creative direction & enablement

• Write clear, structured briefs that give designers and editors strong strategic direction
• Partner closely with Performance Marketing to align creative strategy with growth opportunities

Measurement learning & scaling

• Ensure creative decisions are grounded in measurable insights that improve CTR, CVR and subscription growth
• Maintain a central Creative Insights AI Playbook that documents what works, why it works and how to scale it

Your Story

Your background might be in creative strategy, performance creative, content/UGC direction or concept development. What matters most is that you can turn insight into clear creative direction and scalable frameworks. You think in ideas, angles and narratives and you enjoy understanding how they perform.

You bring:

• 36 years in creative strategy, performance creative or similar roles
• Deep expertise with Meta (required) and short‑form content
• Proven ability to craft scroll‑stopping angles, hooks and narratives based on insights and platform logic
• Hands‑on experience using AI tools for ideation and variation exploration
• Confidence interpreting creative & performance metrics and turning them into strategic actions
• Understanding of behavioural science in motivation and habit‑building categories
• Familiar with acquisition journeys (landing pages, funnels, app flows)
• Clear communication skills and the ability to translate complexity into usable guidance
• Fluent English; German is a plus

Nice‑to‑haves:

• Interest in fitness, wellbeing or habit‑building storytelling
• Plus familiarity with TikTok & YouTube Shorts, paid social media, display networks
• Experience scripting or storyboarding UGC/talent‑led creative
• Experience working across multiple brands or markets

Why Join 7NXT

This role gives you a rare combination of ownership, creative influence, systemic thinking and real impact:

• A creative playground with real reach
  You work on brands millions of people trust and help them build healthier lives.
• A chance to build the creative engine
  You shape the frameworks, workflows, AI tools and creative systems behind our growth.
• AI‑enabled creative excellence
  We invest in modern creative infrastructure tools and workflows. You help build the system our entire company will run on.
• Ownership clarity and speed
  Short decision cycles, strong CMO sponsorship, and a team that values creative and performance rigor equally.
• Impact you can see
  Your ideas directly influence how people engage and how our brands grow.

Our Benefits - Just for You

• 30 days of vacation per year
• 2 additional days off: December 24 (Christmas Eve) and December 31 (New Years Eve) are officially recognised as paid holidays
• Hybrid working model (3 days in the office, 2 days working from home)
• 4 weeks of work from abroad per year
• A free Urban Sports Club membership and access to Nilo Health for mental health and personal development
• Free access to our digital wellbeing products (7Mind & Gymondo)
• Monthly mobility budget of €30 via Navit
• Family‑friendly benefits: childcare costs and sick days for children
• The office classics: fruit & vegetable basket, muesli & yogurt (also vegan), drinks & snacks
• A wide range of opportunities for personal growth and development – including a €1000 annual training budget
• Four‑legged colleagues are welcome in our pet‑friendly office

Come as you are

We welcome what makes you unique. At 7NXT, Gymondo and 7Mind we believe in diversity, openness and team spirit. No matter which gender you identify with, whether you have a disability, what your neurotype is, where you come from, what you believe in or how you love – you are welcome here.

Don’t meet all the criteria? No problem. If you would like to shape the future of health & well‑being with us we look forward to receiving your application.

Do you need a more accessible application process or have questions about the procedure? Write to us and we’ll find a way.

About us

At 7NXT we live up to our promise: We empower people to lead a fit and healthy life.

Gymondo & BuddyFit (digital fitness), 7Mind (mental health) and 7NXT Brand Solutions (publishing, retail, TV) help millions of people live healthier lives physically and mentally.

We believe in trust rather than rigid structures. We give each other support and freedom to grow, learn from each other and ask questions that help us move forward. For us working smart means working cleverly rather than endlessly. And we never lose sight of what really matters: the people we do it all for. Their progress drives us. For us responsibility doesn’t end at the office door: sustainability, inclusion and diversity aren’t buzzwords – they’re part of our everyday life.

Employment Type

Full‑Time

Required Experience

Senior IC