ABM Specialist, High Value Growth - MidLaw

We are looking for an Account Based Marketing (ABM) Specialist to join the High Value Growth team within our Legal Professionals business, focused exclusively on the Mid Law market — law firms with 50 or more attorneys. This is a GTM‑embedded role — not a marketing function — meaning you will sit close to the field, partner directly with Account Executives, and be accountable for turning account intelligence and intent signals into proactive, high‑impact engagement strategies for our most important greenfield Mid Law accounts.

The Mid Law segment is one of the highest‑growth opportunities for Thomson Reuters. These firms are sophisticated, increasingly AI‑forward, and operating in a competitive landscape where the right legal research, workflow, and AI tools can be a decisive advantage. You will play a critical role in helping Thomson Reuters break into net‑new accounts in this space by designing and executing account‑specific plays grounded in data, buyer insight, and a deep understanding of the Mid Law technology landscape.

About the Role

• Partner with field AEs to build and maintain account plans for priority greenfield accounts, mapping buying committees and key personas — including Managing Partners, Practice Group Leaders, Directors of Legal Operations, and IT leadership — and developing tailored engagement strategies per account.
• Define the right mix of tactics for each account based on deal stage, firm size and structure, intent data, and sales signals, contributing to quarterly territory planning through account‑level insights and prioritization recommendations.
• Maintain a current understanding of how Mid Law firms are adopting AI, managing research workflows, and evaluating legal technology — and how Thomson Reuters’ solutions (Westlaw, CoCounsel, Practical Law, and others) address those needs.

Campaign Execution & Tactics

• Design and execute bespoke, account‑specific outreach sequences and engagement plays in close collaboration with field AEs, leveraging Gong Engage to build, sequence, and manage proactive outreach from brief through launch to follow‑through.
• Develop targeted messaging frameworks that speak to each firm’s specific priorities — whether AI adoption in legal research, associate efficiency, practice group‑specific workflows, or competitive displacement.
• Coordinate multi‑channel tactics — including direct outreach, digital, executive engagement, and events — tailored to greenfield Mid Law accounts.

Data, Intent & Insights

• Monitor and action intent signals (e.g., Bombora, 6sense, G2) to identify Mid Law firms showing in‑market buying behavior, and synthesize data from multiple sources — CRM, firm growth signals, lateral hire activity, practice area expansions, and legal market trends — into clear, actionable briefings for the field.
• Build and maintain account dashboards in Salesforce to track engagement, pipeline influence, and funnel progression, continuously optimizing ABM program performance based on results.

About You

• 3–5 years of experience in ABM, demand generation, or a GTM/sales strategy role — ideally within Enterprise SaaS — with a proven track record of building account‑based programs that directly influenced pipeline in net‑new or greenfield accounts.
• Hands‑on experience with intent data platforms (e.g., 6sense, Bombora, G2), Salesforce CRM, and Gong Engage or a similar sales engagement platform.
• Strong ability to work cross‑functionally with field sales — you are comfortable in deal reviews, QBRs, and account planning sessions.
• A bias for action: you can translate strategy into specific tactics quickly and without waiting for a perfect brief.
• Strong written communication and analytical skills — you craft account‑specific messaging that resonates with Mid Law buyers, use data to prioritize decisions, and tell a clear story about pipeline impact.

Nice to Have

• Familiarity with the legal technology landscape and Mid Law buying dynamics — including AI‑driven legal research, workflow automation, how firms evaluate and procure technology, and the role of practice group influencers and Managing Partners in the decision process.
• Experience selling or marketing to law firms, particularly in the Mid Law segment (50–500 attorneys).
• Exposure to Thomson Reuters’ product suite (Westlaw, CoCounsel, Practical Law) or competitive platforms (LexisNexis, Relativity, iManage, etc.).

What’s in it for You

• Flexible work arrangements, including work from anywhere for up to 8 weeks per year.
• Career development through Grow My Way programming and a skills‑first approach.
• Competitive benefit plans, flexible vacation, two company‑wide mental health days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• A culture focused on inclusion, flexibility, work‑life balance, and strong values.
• Opportunities to impact communities through the Social Impact Institute, two paid volunteer days off annually, and ESG initiatives.
• The chance to help uphold the rule of law and provide trusted, unbiased information worldwide.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work‑life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceed the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, optional benefits include hospital, accident and sickness insurance, life and AD&D insurance, Flexible Spending and Health Savings Accounts, fitness reimbursement, Employee Assistance Program, group legal identity theft protection, 529 Plan, commuter benefits, Adoption & Surrogacy Assistance, Tuition Reimbursement, and Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible U.S. locations, the base compensation range for this role is $74,200 USD – $137,800 USD. Base pay is positioned within the range based on several factors, including an individual’s knowledge, skills, and experience. This role may also be eligible for an annual bonus based on a combination of enterprise and individual performance. This job posting will close 05/30/2026.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

Equal Employment Opportunity

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug‑free workplace.