Account Manager - TikTok Shop Ads - SMB EMEA (German-speaking)

Responsibilities

About the Team: TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, and drive revenue and growth. To help businesses achieve their marketing goals on TikTok, no matter how big or small, our SMB team combines operational expertise with a customer-centric strategic mindset. You will be doing so by designing and executing scaled sales & service delivery strategies, as well as ensuring that our customers have the right tools and product.

TikTok Shop is rapidly expanding across Europe, with recent launches in several EU countries marking a significant new chapter for our commerce ecosystem. The EMEA Shop Amplify Team is dedicated to supporting this exciting growth phase by accelerating the adoption and success of Shop Ads. As TikTok Shop continues to establish itself in these new markets, our team plays a critical role in helping merchants unlock their full potential, driving measurable business outcomes, and shaping the future of digital commerce in the region.

About the Role: As an Account Manager on the EMEA Shop Amplify Team, you will serve as a trusted advisor to merchants, agencies, and internal stakeholders, guiding them through the full lifecycle of Shop Ads—from activation and onboarding to optimization and scaling. You will leverage your expertise in digital marketing and eCommerce to consult on strategy, drive product adoption, and deliver best-in‑class customer service. Your work will directly impact TikTok Shop’s growth trajectory in the region.

We are looking for candidates who thrive in fast‑growing environments, are self‑driven, demonstrate strong ownership, and are highly motivated to develop their careers. The ideal candidate is mission‑driven, entrepreneurial, and eager to drive business growth in a startup setting.

Key Responsibilities

• Consultative Partnership: Serve as a TikTok Shop Ads subject matter expert for both clients and internal teams, providing strategic guidance on product adoption, campaign strategy, and optimization to align marketing objectives with business outcomes.
• Merchant Activation & Incubation: Lead end‑to‑end engagement activities for TikTok Shop merchants, including prospecting, onboarding, project planning, troubleshooting, and supporting activation and incubation programs to ensure a strong start and sustainable growth.
• Campaign Management & Optimization: Oversee campaign setup, performance monitoring, and ongoing optimization; deliver actionable insights and recommendations to maximize ROI and client satisfaction.
• Revenue Growth: Drive and facilitate the adoption of Shop Ads as a primary solution for merchants scaling on TikTok Shop. Support the creation of integrated media plans and help steer account growth in both pre‑sale and post‑sale processes.
• Market & Product Expertise: Stay up‑to‑date on TikTok Shop product developments, market trends, vertical dynamics, and competitor activities to provide clients and teams with a holistic view of success strategies.
• Stakeholder Management: Build strong relationships with cross‑functional teams, understanding their roles and collaborating to drive client success and revenue impact.

Minimum Qualifications

• Approximately 3 years experience in advertising sales, business development, digital marketing, or eCommerce account management/client services.
• Proven ability to build strong relationships and trust with clients.
• Experience collaborating with cross‑functional teams and managing multiple projects simultaneously.
• Excellent analytical, communication, and organizational skills.
• High oral and written fluency in German, is required, as the role involves direct client communication across the German‑speaking markets served by the business.

Preferred Qualifications

• Self‑driven and entrepreneurial, with a track record of achieving quantitative targets in fast‑paced environments.
• Strong problem‑solving skills, able to independently analyze situations and deliver client‑focused solutions.
• Quick learner with a proactive mindset and eagerness to take initiative.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.