B2B Brand Manager

Responsibilities

• You are our brand strategist and will assume overall responsibility for the marketing of our truck-mounted aerial work platforms. You know how to translate market requirements, customer needs, and competitive dynamics into clear strategies, compelling positioning, and effective marketing measures.
• You are our market expert and analyze target industries, applications, and customer requirements in detail. With your keen sense of trends, competition, and opportunities, you identify growth potential and develop a clear value proposition for a technically sophisticated product category.
• You are the interface between the market and the product . You systematically gather feedback from sales, customers, and the market and actively incorporate your insights into the product roadmap. In doing so, you work closely with sales and engineering and provide key input for the further development of our products.
• You are our lead generator and develop integrated marketing campaigns that not only capture attention but also deliver measurable results. You oversee the entire sales funnel—from initial awareness to qualified leads—and continuously optimize performance based on relevant KPIs.

What you bring to the table

• You have a degree in marketing, business administration, engineering, or a comparable qualification.
• You have several years of experience in B2B marketing, brand management, or product management—ideally in the commercial vehicle, mechanical engineering, or industrial products sectors.
• You have a good understanding of technically complex products and their applications.
• You think analytically, recognize market trends, and can derive clear strategies from them.
• You have experience in market analysis, product strategy, and the development of marketing campaigns, content, and lead generation.
• You enjoy working in international teams and are confident in dealing with various stakeholders.
• You communicate confidently in English; additional foreign languages are a plus.
• You stand out for your structured approach to work, initiative, and strong communication skills.

What we offer you

• Your work schedule leaves plenty of room for your personal life. A modern workplace—whether in the office or working flexibly from home
• A fair and attractive total compensation package: a competitive salary, benefits, plenty of vacation time, and a comprehensive employee benefits program.
• Want to get active? Then get your JobRad—sustainable and tax-deductible
• A Job Car for maximum mobility, if you’d like.
• Security you can count on: A permanent contract starting day one.
• Team spirit that matters: Team events like summer parties, Christmas parties, and more.