B2B Marketing Lead (m/f/x) - German Speaking

At DemoUp Cliplister, we’re revolutionizing how over 3,000 brands and retailers like MediaMarkt, Otto, Fnac, Microsoft, Logitech, and Bosch bring their products to life with innovative solutions like video, augmented reality, and user-generated content. Our unique approach combines content creation services with a state-of-the-art digital asset management platform and content syndication, making us a key SaaS player in Europe’s retail landscape.

Your role and your tasks:

We’re looking for a hands-on B2B Marketing Lead (m/f/x) to drive growth, strategy and execution across demand generation, brand, and product marketing, leading a small team of three (External Web Developer & Graphic Design Freelancer and Marketing Intern) with the chance to grow the team. You will:

• Own and execute our marketing strategy: Develop and implement campaigns that strengthen our position as the go-to eCommerce content platform across EMEA.

• Be a hands‑on player‑coach: Until we scale the team, balance strategic planning with execution, from running paid campaigns and optimizing CRM workflows to refining messaging and content.

• Sharpen our story: Craft and evolve our brand narrative, ensuring consistent, compelling communication across all channels.

• Fuel sales collaboration: Partner with our Sales team to generate marketing‑sourced opportunities and support outbound efforts.

• Partner with Product: Lead product marketing initiatives to support new feature launches with effective enablement materials.

• Deliver measurable results: Build scalable, data‑driven acquisition engines across inbound, ABM, paid, partner‑led, and product‑led channels.

• Leverage analytics: Establish attribution models and performance tracking to ensure every activity contributes to clear ROI.

• Contribute to leadership discussions: Work directly with the CEO to inform GTM decisions and overall business growth.

Now let’s talk about you:

• Proven experience in enterprise B2B SaaS marketing , ideally in a scale‑up environment where you’ve both built strategy and executed campaigns.
• A player‑coach mindset: You enjoy executing campaigns as much as setting up the vision.
• Metrics‑driven: Comfortable with CRM (ideally HubSpot), attribution, demand‑gen, and aligning marketing KPIs to the company’s strategic objectives.
• Product Marketing expertise: positioning products, crafting messaging, and enabling Sales and Customer Success teams.
• EMEA expertise: You’re familiar with the differences across regions and can adapt strategies accordingly.
• Fluent in English and German .
• You are located in Berlin or Hannover.

The perks of working with us:

• Direct influence over how we go‑to‑market and scale the company closely with the CEO.
• Autonomy & impact to build the marketing function.
• Flexible work‑mode, 30 vacation days plus 30 days workation within the EU.
• Enjoy perks like Corporate Benefits, Urban Sports & Deutschland Ticket subsidies.
• Join a passionate international team of 25+ nationalities!

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