Brand Marketing Manager (f/m/x) - limited for 2 years

Your Talent, our Vision – together we see beyond. Your start at ZEISS Vision Care. As a leading manufacturer of ophthalmic lenses, we help people around the world achieve a clearer vision – sustainable and with focus on the future.

Our products are as diverse as the career paths we offer, from tailored lenses to award-winning measurement systems. Become part of our team and shape a future in which clear vision and professional success go hand in hand.

Your Role

• Stay up-to-date with the latest marketing trends and best practices to apply this knowledge to campaign development and execution
• Closely review the campaign performance to support strategic data based decisions
• Define the brands` strategy (tone & style, messaging, appearance), as well as activating it through campaigns in markets we operate in
• Provide your insights for local market activation and a deep understanding of different market dynamics to tailor marketing strategies to suit different markets
• Increase brand awareness and preference with both consumers (B2C) and customers (B2B)
• Support and drive strategic projects in cooperation with internal as well as external stakeholders like agencies and partners

Your Profile

• Bachelor's degree in Marketing, Business, or related field, Master's degree or MBA is a plus
• Advanced years of experience as a Brand manager or similar role in Marketing including project management skills in the field of B2C and B2B marketing
• Ability to analyze complex problems, identify opportunities and develop effective solutions which align with the organization's goals and objectives
• Excellent written and verbal communication skills, with the ability to clearly convey marketing strategies to team members as well as internal and external stakeholders
• Structured and organized way of working and the ability to think outside the box
• Proven ability to work well in a team and collaborate effectively with various departments
• Full proficiency in written and spoken English is a must

Your ZEISS Recruiting Team

Hannah Beutler