Business Development Manager - Europe

FORTA is a leading innovator in the construction industry, specializing in fiber reinforcement solutions designed to enhance performance and durability in a wide range of applications. Committed to advancing construction technology, FORTA delivers cutting-edge products that improve project outcomes and meet the highest standards. With a strong focus on research and development, FORTA is a trusted partner for professionals seeking reliable and innovative solutions for their construction needs.

Role Description

The Business Development Manager – Europeis responsible fordriving market adoption and revenue growth of FORTA’s asphalt fiber reinforcement technologies across European markets. This role focuses on strategic business development,specificationinfluence, partner engagement, and directsales.

The position serves as a technical-commercial bridge between owners, engineers, contractors, distributors, and internal teams to position FORTA as a performance-based solution for asphalt applications.

Key Responsibilities

• Execute a European market growth strategy for FORTA, aligned with global objectives.
• Identifyand prioritize target countries, market segments, and applications (e.g., highways, ports, airports, intermodals, industrial pavements).
• Monitor market trends, competitor technologies, and specification changes across Europe.

Specification & Influencer Engagement

• Drive inclusion of FORTA solutions into national, regional, and project-level specifications.
• Build relationshipsand support direct saleswith:
• Road authorities and infrastructure owners
• Consulting engineers and research institutions
• Industry associations and technical committees
• Support performance-based positioning using fatigue, durability, and lifecycle cost arguments.
• Support and grow distribution and contractor relationships across Europe.
• Identifyand onboard new strategic partners where needed.
• Provide technical and commercial support to partners to ensure successful project execution and repeat adoption.

Technical & Project Support

• Support pilot projects, trials, and demonstration sections in collaboration with engineering and technical teams.
• Assistwith mix design discussions, dosage guidance, and constructability considerations.
• Participate in project reviews and performance follow-ups to build field credibility.

Commercial & Revenue Responsibility

• Deliver regional revenue growth and market penetration targets.
• Develop forecasts, opportunity pipelines, and market reports.
• Support pricing strategy consistent with value-based positioning.

Internal Collaboration

• Coordinate with global asphalt, R&D, and marketing teams to:
• Support product development and positioning
• Align messaging across regions
• Contribute to technical papers, conference presentations, and industry events.

Key Qualifications & Experience

Required

• 5+ years of experience in asphalt materials, pavement engineering, or infrastructure solutions
• Proven experience in business development, technical sales, or market development across Europe
• Strong understanding of:
• Asphalt mix design and performance concepts
• European standards (EN, CEN, national specs preferred)
• Experience working withroad authorities, consultants, and contractors
• Willingness to travel extensively across Europe
• Bi-lingual; additionalEuropean languages strongly preferred
• Able to translate technical value into commercial outcomes
• Entrepreneurial, self-directed, and regionally autonomous
• Strong presentation and communication skills

Success Metrics (First 24 Months)

• Increased specification acceptance and approvals in key European markets
• Growth in trial projects converting to standard practice
• Measurable revenue growth in asphalt fiber solutions
• Strong recognition of FORTA as a performance-based asphalt reinforcement provider

Why FORTA

FORTA offers a proven, constructability-friendly reinforcement technology that improves pavement durability without disrupting traditional asphalt production. This roleprovidesthe opportunity to shape how advanced asphalt technologies are adopted across Europe at a time when durability, sustainability, and lifecycle performance are increasingly critical.

With over 20milliontons of asphalt reinforced globally, FORTA provides proven solutions ready for quick adoption and market growth.

Please note thatFORTA isU.S based companyand intends to use an Employer-of-Record (EOR) service for hiring and onboarding for this role.