Business Expert CRM Marketing (mfd)

In order to continuously improve our services we are in constant exchange with our customers. At the Global Headquarters in Düsseldorf we are the contact for our country organizations and are promoting the change to an increasingly customer-centric organization.

As Expert Customer Relationship Management within Global Campaign Squad you will plan towards improvement of CRM initiatives and will work closely with multiple cross-functional stakeholders mostly central IT and country key-stakeholders.

In this context your responsibilities will include :

• Optimizing and further development of data driven CRM communications by planning and setting up campaigns together with IT and METRO countries.
• Design and implement automated and local campaigns through various direct marketing channels (email App push etc.)
• Measure and monitor campaign performance and proactively abstract optimization suggestions and evolve our communications in terms of segmentation and personalization.
• Utilizing various available data points as well as ensuring data quality and data maintenance and supporting the further development of our technical set-ups
• Coordinate A/B testing and continuously refine communications based on results.
• Create, update and disseminate documentation of results, workflows, processes and best practices across Metro countries
• Disseminate data-driven way-of-working optimizing campaigns based on data
• Community building: Connect CRM colleagues across countries and foster knowledge exchange
• Innovation driver for other markets through set-up and introduction of new campaigns in new markets
• Independently drive analysis and improvements of existing campaigns and processes

Qualifications :

• University degree in business administration / Marketing communication or equivalent.
• 25 years of experience in CRM or email marketing.
• Experience using CRM tools (e.g. Adobe, Salesforce, Braze, HubSpot, Klaviyo etc.). Adobe Journey Optimiser will be a plus.
• Knowledge of HTML (usage in template building in Marketing Automation) will be a plus.
• Enjoy networking and working on cross-functional projects that require strong relationship building.
• Hands‑on experience in planning different maps for communication based on country-level.
• Strategic mindset and conceptual skill set; high solution‑orientation and pragmatic way of thinking.
• Data‑driven mindset and familiarity with data analysis.
• Fluent in English; other languages are a plus.

Additional Information :

• Work‑life balance: Flexible working hours with the option of mobile working in agreement with your line manager, 30 days of holidays.
• Training: A comprehensive training offer via our own training centre or externally.
• Well‑being: Health days with many health checks and information about your well‑being; company medical care including preventive services such as flu shots and an employee assistance programme.
• Exciting life on campus: Free gym and sports classes, Rioba coffee bar, canteen with discounted meals for employees, many campus events.
• Discounts: Discounted Jobticket and discounts in our wholesale stores and at many partner companies.
• Comfort: Good transport connections, free parking spaces, JobBike.
• Company pension plan: You will receive a contribution to your company pension.
• Family driven: Three childcare centres on campus and support of holiday camps for children of employees.

Remote Work: No

Employment Type: Full‑time

Vacancy: 1

#J-18808-Ljbffr