Community management specialist

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

Key Responsibilities

Community Growth & Engagement

Develop and execute community growth strategies tailored to the German market

Drive user engagement through campaigns, discussions, and interactive content

Identify and nurture key users (KOLs, active contributors, brand advocates)

Content Planning & Management

Plan and publish high-quality, localized content (posts, topics, campaigns)

Moderate user-generated content to ensure quality and compliance

Identify trending topics and align content with user interests

Campaign & Event Execution

Plan and execute online and offline campaigns (e.g., test drive events, meetups)

Collaborate with marketing and after-sales teams to launch engagement initiatives

Support offline activities such as vehicle showcases and community events

Data & Insights

Monitor community performance metrics (engagement, retention, growth)

Analyze user behavior and optimize content and operations strategies

Provide regular reports and actionable insights

Location: Germany

Type of Employment: Full-time