Consumer Insight Manager EU

About Vesync Vesync is a fast-growing home appliance company behind the brands COSORI, Levoit, and Etekcity. Across Europe, we help millions of households cook healthier, breathe cleaner and live more comfortably through beautifully designed, tech-enabled products.

The Role The

Consumer Insight Manager EU

is responsible for turning data about our consumers, shoppers and markets into sharp, actionable insights for

product development, go-to-market (GTM) and brand building

across Europe. You will design and run research, consolidate data from multiple sources (e.g. surveys, panels, e-commerce data, reviews), and translate findings into clear recommendations for: Product Development (Air Fryer, Air Purifier, Vacuum, Coffee etc.) EU Marketing & IMC teams Local country teams (DE, FR, ES, IT, UK, PL) Global HQ (US & China)

Key Responsibilities 1. Insight Strategy & Ownership Develop and own the EU Consumer Insight roadmap aligned with business priorities and category strategies. Define key questions, hypotheses and learning agendas for EU: Who are our core personas? What are their needs, barriers, triggers and usage occasions? Build and maintain a central insight library (reports, presentations, dashboards) for all EU markets and categories. 2. Research & Data Management Plan, execute and manage quantitative and qualitative research (U&A studies, concept tests, product tests, pricing, message tests, shopper research, brand trackers, NPS, etc.). Select and manage external research agencies; define briefs, methodologies, and ensure quality of deliverables. Develop dashboards and standard reports that are easy to use for marketing, product and sales teams. 3. Consumer Personas & Segmentation Create and continuously update EU consumer segments and personas. Translate personas into clear implications for product features, messaging, content, and channel strategies. Ensure personas are adopted and used by Marketing, Product, GTM and local country teams in their daily work. 4. Support for Product Development & Innovation Work closely with the Product Development teams (EU & global) to ensure new products are grounded in consumer needs and validated at key milestones. Provide insight-based input on: problem statements, feature prioritization, design choices, naming and positioning. Design and analyze concept & product tests to optimize offerings before launch. 5. Support for Go-to-Market & Brand Building Partner with EU Marketing & country IMC managers to evaluate campaign and launch performance, including brand, traffic, engagement and conversion metrics. Run pre- and post-campaign measurements to understand what worked, for whom and why, and feed learnings into future campaigns. Provide insight-based recommendations for claims, KSPs, packaging, content and channel mix. 6. Cross-Functional Collaboration & Stakeholder Management Act as the central insight partner for EU stakeholders: Marketing, Sales, Product, E-commerce, and local country teams. Align with HQ insight/analytics teams to leverage global tools and share EU learnings. Present insights in a clear, compelling narrative (storytelling with data) to senior stakeholders and leadership.

Profile & Experience Must-Haves 5+ years of experience in

consumer insights, market research or analytics , ideally in FMCG, consumer electronics, or D2C/e-commerce. Strong experience with

both quantitative and qualitative

research methods (design, execution, analysis, reporting). Proven track record of

turning data into recommendations

that influenced product, marketing or commercial decisions. Solid understanding of

e-commerce and digital ecosystems

(DTC websites, Amazon, social media, online reviews). Excellent skills in

Excel/Sheets

and

presentation tools

(PowerPoint/Keynote); experience with BI tools (e.g. Power BI, Tableau, Looker) is a plus. Fluent English

(working language); German is a strong plus, additional European languages are an advantage. Strong communication and stakeholder management skills: able to explain complex findings in a clear, business-relevant way. Structured, proactive and hands-on – comfortable working in a fast-growing, entrepreneurial environment. Nice-to-Have Experience with

Amazon data & tools

(e.g. Brand Analytics, Seller/Vendor dashboards). Experience working with

syndicated data

(e.g. GfK, Nielsen, panel data). Background in

statistics or data analytics

(A/B testing, basic modeling) is an advantage. Prior experience in

multi-country European roles .

Soft Skills & Mindset Strategic and creative thinker with a practical, hands-on mindset. Highly autonomous, organized, and resourceful—capable of managing multiple projects simultaneously. Culturally sensitive and collaborative—able to build strong relationships across borders. Enthusiastic team player who’s passionate about building brands that resonate locally.

What We Offer A key, visible role in shaping consumer-centric decisions for fast-growing brands in Europe. The opportunity to work closely with international teams (EU, US, China) and multiple functions. A modern office in Düsseldorf. Flat hierarchies, short decision paths and room to implement your ideas. Competitive salary package and development opportunities in a fast-growing global company.