Consumer Insight Manager EU

About Vesync

Vesync is a fast-growing home appliance company behind the brands COSORI, Levoit, and Etekcity. Across Europe, we help millions of households cook healthier, breathe cleaner and live more comfortably through beautifully designed, tech-enabled products.

The Role

The Consumer Insight Manager EU is responsible for turning data about our consumers, shoppers and markets into sharp, actionable insights for product development, go-to-market (GTM) and brand building across Europe.

You will design and run research, consolidate data from multiple sources (e.g. surveys, panels, e-commerce data, reviews), and translate findings into clear recommendations for:

• Product Development (Air Fryer, Air Purifier, Vacuum, Coffee etc.)
• EU Marketing & IMC teams
• Local country teams (DE, FR, ES, IT, UK, PL)
• Global HQ (US & China)

Key Responsibilities

1. Insight Strategy & Ownership

• Develop and own the EU Consumer Insight roadmap aligned with business priorities and category strategies.
• Define key questions, hypotheses and learning agendas for EU: Who are our core personas? What are their needs, barriers, triggers and usage occasions?
• Build and maintain a central insight library (reports, presentations, dashboards) for all EU markets and categories.

2. Research & Data Management

• Plan, execute and manage quantitative and qualitative research (U&A studies, concept tests, product tests, pricing, message tests, shopper research, brand trackers, NPS, etc.).
• Select and manage external research agencies; define briefs, methodologies, and ensure quality of deliverables.
• Develop dashboards and standard reports that are easy to use for marketing, product and sales teams.

3. Consumer Personas & Segmentation

• Create and continuously update EU consumer segments and personas.
• Translate personas into clear implications for product features, messaging, content, and channel strategies.
• Ensure personas are adopted and used by Marketing, Product, GTM and local country teams in their daily work.

4. Support for Product Development & Innovation

• Work closely with the Product Development teams (EU & global) to ensure new products are grounded in consumer needs and validated at key milestones.
• Provide insight-based input on: problem statements, feature prioritization, design choices, naming and positioning.
• Design and analyze concept & product tests to optimize offerings before launch.

5. Support for Go-to-Market & Brand Building

• Partner with EU Marketing & country IMC managers to evaluate campaign and launch performance, including brand, traffic, engagement and conversion metrics.
• Run pre- and post-campaign measurements to understand what worked, for whom and why, and feed learnings into future campaigns.
• Provide insight-based recommendations for claims, KSPs, packaging, content and channel mix.

6. Cross-Functional Collaboration & Stakeholder Management

• Act as the central insight partner for EU stakeholders: Marketing, Sales, Product, E-commerce, and local country teams.
• Align with HQ insight/analytics teams to leverage global tools and share EU learnings.
• Present insights in a clear, compelling narrative (storytelling with data) to senior stakeholders and leadership.

Profile & Experience

Must-Haves

• 5+ years of experience in consumer insights, market research or analytics , ideally in FMCG, consumer electronics, or D2C/e-commerce.
• Strong experience with both quantitative and qualitative research methods (design, execution, analysis, reporting).
• Proven track record of turning data into recommendations that influenced product, marketing or commercial decisions.
• Solid understanding of e-commerce and digital ecosystems (DTC websites, Amazon, social media, online reviews).
• Excellent skills in Excel/Sheets and presentation tools (PowerPoint/Keynote); experience with BI tools (e.g. Power BI, Tableau, Looker) is a plus.
• Fluent English (working language); German is a strong plus, additional European languages are an advantage.
• Strong communication and stakeholder management skills: able to explain complex findings in a clear, business-relevant way.
• Structured, proactive and hands-on – comfortable working in a fast-growing, entrepreneurial environment.

Nice-to-Have

• Experience with Amazon data & tools (e.g. Brand Analytics, Seller/Vendor dashboards).
• Experience working with syndicated data (e.g. GfK, Nielsen, panel data).
• Background in statistics or data analytics (A/B testing, basic modeling) is an advantage.
• Prior experience in multi-country European roles .

Soft Skills & Mindset

• Strategic and creative thinker with a practical, hands-on mindset.
• Highly autonomous, organized, and resourceful—capable of managing multiple projects simultaneously.
• Culturally sensitive and collaborative—able to build strong relationships across borders.
• Enthusiastic team player who’s passionate about building brands that resonate locally.

What We Offer

• A key, visible role in shaping consumer-centric decisions for fast-growing brands in Europe.
• The opportunity to work closely with international teams (EU, US, China) and multiple functions.
• A modern office in Düsseldorf.
• Flat hierarchies, short decision paths and room to implement your ideas.
• Competitive salary package and development opportunities in a fast-growing global company.