Consumer Marketing Manager (m/f/d)

Your Responsibilities:

• Develop and execute comprehensive content campaigns aligned with brand and marketing goals
• Plan, coordinate, and manage the content calendar across digital channels
• Manage web and online content for constant improvement of the consumer website experience
• Create, edit, and publish high-quality content for online shops
• Impactful video presentation of products and brand messages for corporate social media channels (YouTube)
• Participate in the planning, scripting, and storytelling of YouTube formats and series
• Monitor website performance metrics
• Identify consumer trends, topics, and opportunities relevant to the target audience

Your Profile:

• Bachelor’s degree in Marketing, Communications, Media, Journalism, or a related field (or equivalent practical experience)
• Proven experience in content management, digital marketing, or social media management
• Confident on-camera presence and ability to communicate clearly as a corporate influencer
• Excellent writing, storytelling, and editorial skills in German, and strong English skills
• Basic knowledge of video production workflows and content planning
• Familiarity with design tools and web analytics tools
• Strong organizational and project management skills
• Creative mindset with a strong sense for consumer trends and audience interests
• Proactive, communicative, and comfortable representing a brand publicly

This position is being filled as a temporary replacement during parental leave and is therefore initially a fixed-term position.

What we offer:

• An independent role with own responsibilities in an innovative, and market-leading international company.
• A friendly and motivated team, great opportunities to develop yourself with the company.
• An attractive salary with target-related OTE bonus ("on-target-earnings").
• 28-31 annual holidays, increasing with tenure, as well as special vacation days on various occasions.
• Partial remote working.
• Company pension scheme (betriebliche Altersvorsorge).
• Good incentive plan including monthly food voucher, voucher for birthday, presents for on- and offboarding, marriage, childbirth, company anniversary, International Women’s Day, and so on.
• Employee referral award.
• Regular team events (monthly tea time, quarterly team building, Christmas party, etc.).
• Ergonomic office chairs and height-adjustable workplaces.
• Modern office with free parking places.
• Free drinks and good tea and coffee.
• Employee discounts on our wide range of our products.