Content & Editorial Specialist (m/f/d)

General Information

Team Lead: Saman Hashemian (Chief Marketing Manager)
Talent Acquisition: Lara Wellmer (Jr Talent Acquisition Manager)
Contract: Part-time, 3-4 days a week, fixed-term for 1 year
Start Date: 1 May 2026 or earlier
Salary Range: IC L2 46k-55k € (for 100% full-time) + VSOP (one-time, 10% of yearly salary)
Remote Policy: Remote-first culture with offices in Berlin, Hamburg and Potsdam

Your mission

HelloBetter is a pioneer in the field of digital healthcare. For more than 10 years, we have been developing evidence-based digital health applications for the prevention and treatment of mental health conditions. Our applications cover a variety of areas, including stress management, depression, problematic alcohol use, panic disorder and anxiety, vaginismus, and sleep disorders. Six of HelloBetter's ten applications are approved as digital health applications. They are available free of charge by prescription to all insured adults in Germany.

Content & Editorial Specialist (m/f/d) , your role is to craft clear, warm, and effective communication that is also clinically responsible and psychologically safe. At HelloBetter, we build evidence-based digital mental health programs that help people feel better—and we’re looking for a mid-level Content, Editorial, Social & PR Manager with a psychology or therapy background to strengthen our Marketing team. You’ll work hands‑on across channels with strategic guidance from a senior team member on priorities and direction.

Your objectives

You will create and update copy across platforms and initiatives, including:

• Website and homepage copy and landing pages
• Drip campaigns, SMS flows and WhatsApp communication
• Copy checks for all B2C initiatives
• Editorial work

This role is very hands‑on in execution; strategy is largely defined together with the team.

• Cross-channel alignment with Content/CRM/PR
• Asset and caption creation; coordinating reviews with therapists
• Publishing, reporting and ongoing optimisation

You’ll support and help run key PR processes:

• Pitch ideas and coordination plus psychological reviews
• Taking over selected PR interviews (depending on experience)
• LinkedIn PR strategy for internal stakeholders: briefing, project management, and asset/copy support

Support in areas like: Partner and Influencer Collaborations (insurance marketing), Newsletter coordination, Editorial processes and article & content creation.

Your profile

• A psychology or therapy background (e.g., M.Sc. Psychology, psychotherapist training/qualification, or comparable)
• A strong sense for responsible mental health communication
• Solid experience in content marketing, copywriting and/or social media (mid-level; you can manage day‑to‑day delivery confidently)
• Excellent writing and editing skills in German (our primary language) and English for collaboration
• Strong quality standards: you know how to avoid overpromising, keep claims clean, and create content that is safe and stigma-sensitive
• A structured, proactive working style and confidence working with multiple stakeholders

• Experience in digital health, DiGA, regulated environments or clinical review processes
• CRM/lifecycle marketing experience (drip, SMS/WhatsApp)
• SEO experience for guide pages
• PR experience or LinkedIn thought‑leadership formats
• Producing content with AI-support

Please include a relevant work sample or a link to your social media account to your application so we can get an initial sense of your work.

Why us?

• Mental health is a human right: we help thousands of people each month who struggle with depression, stress, insomnia, burnout, and other mental health issues

• We have a unique product and are at the forefront of research in digital health applications
• The effectiveness of our product is continuously evaluated and efficacy studies have been published in international and high‑impact journals since 2014
• Data is of great importance to us and we are transparent about our strategy, goals and results.

• As pioneers in the development of applications for various mental health conditions, we are at the forefront of innovation
• We operate in an extremely exciting and emerging market
• Annual training budget of 1,000 euros - we place great emphasis on the personal growth of our employees and actively support their development

• Remote-first culture - we hire globally, considering a time window of +/- 4.5 hours CET
• Use of our offices in Berlin and Hamburg if you prefer to work on‑site
• Relocation option and support

• Fair and equal treatment are the standards of our Anti-Harassment Policy
• Flexible working hours - shape your own day
• Company language English, with a strong emphasis on inclusive language
• Transparent salary bands
• Additional 10 paid leave days for non-birth parents after the birth or adoption of a child

• 28 vacation days + compensation for holidays that fall on weekends
• Tenure based paid time off - up to three additional days
• Permanent employment contract
• Attractive VSOP (Virtual Stock Option Plan) for all employees
• Tax-deductible pension plan with an above‑average employer contribution
• Free or subsidized fitness memberships
• Regular team events

HelloBetter is an equal opportunity employer and encourages applicants of any national origin, gender, sexual orientation, religious background, gender identity, and people with disabilities to apply.

Privacy Policy for Applicants.

Interview Process

1. Call with the People Team (30 mins)
2. Technical Interview with Marie - Senior Marketing & Communication Manager (60 mins)
3. Take-Home Case Study
4. Team Interview with Fee & Annika (30 mins)
5. Founder Interview with Saman - Chief Marketing Manager (15 mins)

Apply for this job.

About us

HelloBetter was founded under the name GET.ON Institut für Online Gesundheitstrainings GmbH by internationally recognized researchers and psychologists in 2015. In more than 30 randomized-controlled studies, HelloBetter has developed and evaluated 10 online programs from eight specific problem areas in cooperation with Leuphana University, Friedrich-Alexander University Erlangen-Nuremberg, the Free University of Amsterdam, Harvard University and other partners. These programs serve both the prevention and treatment of classic mental illnesses such as depression, anxiety or panic disorders, but also cover topics such as vaginismus or chronic pain. This gives HelloBetter the broadest study base of all providers.

In the meantime, six therapy programs from HelloBetter have been approved by the German Federal Institute for Drugs and Medical Devices (BfArM) as digital health applications and are available free of charge on prescription for all adults with health insurance in Germany. The work of the expert team has been published in international journals (including The Journal of the American Medical Association) and recognized with various awards (including, Wilhelm Exner Award in Psychology 2016, EFPA Comenius Award 2017, Digital Health Award 2018, EU Compass Good Practice 2018 in Mental Health).

The company is based in Berlin and Hamburg and employs more than 130 people.