Content Marketing Manager (English and German)

About the role:

Content Marketing Manager (English & German):

We’re searching for a creative, strategic, and results-driven Content Marketing Manager who can turn complex ideas into content that captivates. If you’re good at storytelling and strategy, love digging into data, and know what makes B2B content resonate and convert, this role is made for you.

Responsibilities

• Own the end-to-end content strategy for WorkMotion, including coming up with new ideas, maintaining content calendars and working cross functionally with multiple teams including Sales, Product and CS
• Create well‑researched, high‑quality written content in both English and German: including but not limited to landing pages, articles, emails, guides, whitepapers, research reports, and more
• Own our social media presence from strategy to execution. You’ll craft posts that people actually want to read and engage with (primarily on LinkedIn, but also Facebook, Instagram, and others)
• Strike the right balance between leveraging AI for efficiency and ensuring every piece of content feels authentic, human, and genuinely engaging
• Understand and implement SEO best practices to make sure our content ranks and resonates
• Manage multiple projects and collaborate with external partners like PR agencies, freelancers and video producers. You’ll manage timelines, briefs, and reviews like a pro
• Measure content performance to ensure it’s not just high-quality but also generates leads and delivers value
• Experiment with various formats like short‑form videos, animations, or visual storytelling in collaboration with our Graphic Designer. You’ve got a strong eye for design and know how to brief creatives

Qualifications

• 3–4 years of experience in content marketing (B2B SaaS or HR tech experience is a plus)
• A portfolio of content that educates, engages, and converts. You’re proud of the work you’ve done, and you know what works
• Native or fluent English and German skills (You’ll write in both, though our primary language is English)
• Experience managing content calendars, juggling multiple projects, and working cross‑functionally
• An interest in content analytics. You like to test, learn, and iterate
• Basic knowledge of SEO, AI content tools, and a hunger to keep learning more
• Highly motivated and able to work independently with minimal supervision

Benefits

• Global, remote, and thriving: We're a global team of talented individuals spread across 26 countries. Our WorkFlex program lets you work from anywhere, anytime. Whether it's a beachside office or a cosy home office, the choice is yours
• Your well‑being is our priority: We know mental health matters, which is why we offer a dedicated Well‑Being Day—a full day off just to recharge and relax
• Get fit and stay active: Whether it's yoga, weightlifting, or a quick jog—work out on your terms, at a discount with our subsidised gym memberships
• Learn, grow, and develop: We believe in constant growth. With our Training & Development Allowance, you'll have all the opportunities you need to keep expanding your skills and knowledge.
• Stay connected: Take part in exciting annual team meetups!
• Diversity is our superpower: We are proud to be an equal opportunity employer, committed to fostering a diverse and inclusive workplace.

Benefits vary depending on location due to local laws and regulations. At WorkMotion, we're proud to be an equal opportunity employer. If you need any accommodations during the recruitment process, just let our Recruitment Team on We're here to support you every step of the way!