Content Marketing Manager (f/m/d)

deskbird WorkFromHome

Stellenbeschreibung:

Your mission

We’re building Europe’s leading workplace intelligence platform. Fresh off our Series B, we’re scaling fast — and you’ll be joining at a truly exciting stage of our journey. This role plays a pivotal part in shaping our industry thought leadership and managing our core content platforms.
This is a hybrid role with three days per week in our Berlin hub. We’re looking for someone to work in the US & UK markets who is highly creative, strategic, and results-driven. The ideal candidate is an exceptional writer and storyteller with a proven ability to create content that resonates with a professional audience and drives meaningful business outcomes.

In this role you will

Create high-quality, authoritative thought leadership content (white papers, reports, executive Q&As) that positions deskbird and our leadership team as industry experts.
Identify emerging trends and topics to ensure content is timely, relevant, and differentiated.
Manage the full content production process — ideation, writing, editing, SEO/AEO optimization, and publishing.
Own all website copy and ensure brand consistency, clarity, and strong value communication across every page.
Work closely with product, sales, and design teams to translate complex concepts into engaging, easy-to-understand marketing materials.
Act as a brand voice guardian, ensuring tone, style, and messaging remain consistent across all channels.
Track and analyze key content metrics (traffic, engagement, lead generation) to measure performance and ROI.
Use data insights and audience feedback to continually refine and improve content.
Collaborate with the Field Marketing Manager on the coordination and execution of events, webinars, and trade shows.
Develop communication plans for events, including pre-event promotion, on-site messaging, and post-event follow-up.

What you need to be successful

4+ years of experience in Content Marketing, ideally within a B2B SaaS environment.
Native-level English with exceptional written and verbal communication skills.
Demonstrated ability in copywriting, storytelling, and end-to-end content creation.
Solid of SEO/AEO best practices and content optimization techniques.
Strong project management skills, with the ability to juggle multiple priorities and meet deadlines.
Comfortable using analytics tools to measure performance and report on content effectiveness.
Experience with content operations, Webflow, or HubSpot is a plus!