Content Marketing Specialist Italy (all genders)

Content Marketing Specialist Italy (all genders)

Join a growing, agile team with exciting projects in the Italian market, backed by a large multinational that offers tools, best practices and international expertise, and enjoy real ownership of Content Marketing with clear goals and plenty of room to test, learn and grow.

Our Content Marketing Specialist will manage and strengthen CEWE Italia’s online presence, contributing to brand awareness and supporting digital performance. The role combines activities in content marketing for e-commerce, SEO, care/management adaptation of textual materials, in close collaboration with the digital, creative, and international teams.
This is a cross‑functional role, and the candidate is not expected to be an expert in every area: support will be provided by specialized internal teams (SEO/SEA, CRM, creative) and external agencies.

Location

Germering, Oberbayern

Role

Content-Marketing-Manager/in

The tasks at a glance:

• Management of B2B and B2B2C website content : Creation, revision and updating of product-, category- and landing pages, with a focus on SEO.
• Creative writing and copywriting : Writing blog articles and creating content, including translations from English/German into Italian, for communication channels (social media, website, product creation software and apps, photo stations).
• Newsletters : Organizing the editorial calendar, planning, writing and sending newsletters.
• Support for special projects : Collaboration in the organization and communication of photo competitions and exhibitions in Italy, promoting CEWE's photo culture.
• International teamwork : Interaction with European teams and coordination of activities in various areas (e.g. sustainability).

Your profile:

• Experience : 2-3 Years experience in Content Marketing and Digital Copywriting.
• SEO Tools : Experience with SEO tools (Google Search Console, Sistrix, SEMrush, Ahrefs or similar)
• E-Mail Marketing/Newsletter : Basic skills in E-Mail Marketing/Newsletters (e.g. Mailchimp, Salesforce or dedicated platforms).
• Social Networks : Knowledge of the main social networks (Facebook, Instagram, LinkedIn) and editorial logic.
• Communication : You are a native Italian speaker with excellent writing skills, very strong English (written & spoken), and ideally some knowledge of German.
• Method : You are autonomous, a quick learner, accurate and reliable with deadlines, flexible, solutions‑oriented, and enjoy collaborating with creative, content, digital teams and external agencies.
• Flexibility & Work-Life Balance : Flexible working hours, mobile working up to 60% (depending on position), and 30 vacation days.
• Financial Benefits : Company pension scheme, employee stock ownership plan, employee discounts, etc.
• Extensive Development Opportunities : Diverse range of seminars, training courses, and individual development opportunities for professional and personal growth.
• Innovative & Open Corporate Culture with a Strong Team Spirit : We offer structured onboarding and annual highlights such as our summer party.
• Diversity & Responsibility : We are committed to diversity, inclusion, and sustainability.
• Family‑Friendly Employer
• Comprehensive Health and Wellness Programs : Bicycle leasing, psychosocial counseling, mobile massages, and much more.
• Modern Work Environment : State‑of‑the‑art equipment, height‑adjustable desks, and a company restaurant for shared lunch breaks.