Content Strategist (LinkedIn CEO Voice, B2B Growth) (m/f/d)

YOYABAHamburg

Stellenbeschreibung:

Your daily business

Let’s be honest.

This is not just a content job.

This is a growth role with content as the weapon.

You will own the content engine that fuels YOYABA’s demand generation and you will own the LinkedIn presence of our CEO Tim. Strategically. Operatively. End to end.

You are not here to copy Tim.

You are here to be better than him at this.

Better in structure.

Better in narrative.

Better in positioning.

Better in impact.

And confident enough to lead him.

Imagine this

Your content strategy goes live and you see how the decisions you made start driving real business outcomes. Not just traffic or rankings, but pipeline, SQLs, and revenue.

You know exactly which ICP, which angle, and which narrative moved the needle because you designed it that way.

Your first month at YOYABA gives you an unfiltered view into how our media engine really works. You see what performs, what converts, what fails, and why. You work on our most exciting projects across service teams, challenge assumptions in sharp sparring sessions, and grow fast.

You quickly realize this is neither just a writing job nor just a strategist job.

It is strategic ownership with hands‑on excellence.

If that resonates with you, keep reading.

What You Do

You build strategies grounded in how customers think, decide, and buy. Only then do you enrich them with keyword intelligence, prompt patterns, and search signals.

You build and execute a multimedia content roadmap aligned with business goals, ICP needs, and pipeline stages.

You

Build and scale our demand generation content engine
Own CEO LinkedIn content strategy and execution
Develop narratives, positioning, and recurring content formats
Create content end to end across long‑form, short‑form, video, social, blogs, scripts, podcasts, webinars, and more
Collaborate with internal experts and external voices
Draft, produce, and publish across LinkedIn, YouTube, email, website, and webinar platforms
Set up and run podcast episodes, webinar programs, and live event content from concept to publishing
Lead SEO for demand gen content including research, structure, and optimization
Optimize workflows, editorial systems, and processes

You analyze performance across ICP targeting, buying journey effectiveness, SQL impact, pipeline contribution, engagement, intent, SERP and social signals, and qualitative resonance.

You turn insights into clear recommendations and proactively challenge our GTM leadership with better ideas.

You ensure strategic quality across tone, structure, messaging, and impact while raising the quality bar for everyone around you.

You are a Content Strategist for growth.

How Success Looks

Tim’s LinkedIn becomes a recognized B2B voice with demand impact
LinkedIn becomes YOYABA’s strongest scalable growth channel
Content contributes measurably to pipeline and SQLs
Our content system runs cleaner, sharper, and faster
We learn from you

Requirements

What makes you right for this role

You understand B2B content deeply and you know what good actually looks like.

You can lead a CEO in a content conversation.

You Bring

3+ years experience in B2B Content, Demand Generation, or SaaS Marketing
Deep understanding of SEO and Organic Growth mechanics
Strong instinct for positioning, narrative, and relevance
Excellent German and English writing skills
High AI literacy for research, ideation, analysis, and workflow leverage
Ownership mindset for complex calendars, stakeholders, and projects
Execution speed without sacrificing quality
Experience with CMS, analytics, webinar and podcast platforms, and marketing automation
A growth mindset that refuses stagnation

You are ambitious.

You are curious.

You are confident without being loud.

And you want to grow strategically and personally.