Creative Lead (m/w/d)

Stellenbeschreibung:

Overview

JOIN OUR TEAM AS Creative Lead (m/w/d)
Location: Europe

We are seeking a Creative Lead to define and execute the creative direction for the Schuberth Brand going forward. With a core focus on head protection, our products combine performance, innovation, safety, and German craftsmanship — each one handmade in Germany to exacting standards.

This is a senior, hands-on role for a creative who understands how to build a high-end brand in a performance-driven category. You will shape how our products, story, and values are expressed visually across all touchpoints, while personally delivering much of the creative work yourself.

This role will be influential in the representation of the brand going forward and will be the senior creative authority within the business , taking responsibility for the brand’s creative quality, consistency, and evolution.

What we offer you

30 days of vacation
Flexible working hours and time tracking system
Company pension plan including employer contributions
Asset-building benefits
Employee discounts for company products, such as motorcycle helmets
Free rental service for motorcycle helmets
Employee events through ticket sprinter
Free parking spaces
Cafeteria, snack vending machines, water dispensers, and weekly fresh fruit
High safety standards at work and air-conditioned workplaces

This awaits you

Your tasks

Creative Direction & Brand Stewardship

Own and evolve the brand’s creative and visual direction across all channels
Ensure the brand consistently reflects premium quality, technical credibility, and trust
Translate product performance, safety standards, and craftsmanship into clear, compelling creative
Act as the internal guardian of brand integrity and visual standards

Hands-On Creative Execution

Personally design and deliver a significant portion of creative output, including:
Brand and product assets
Campaign and launch materials
Digital, print, and retail content
Set the creative benchmark through exceptional craft, attention to detail, and restraint

Product & Craft Storytelling

Work closely with product and manufacturing teams to deeply understand:
Materials, construction, and safety technology
German manufacturing processes and quality standards
Develop visual narratives that communicate performance, protection, and craftsmanship without overstatement

External Partner Leadership

Brief and manage photographers, videographers, and creative partners
Lead premium product shoots, lifestyle shoots, and film production
Review and approve external creative to ensure it meets brand and quality expectations

Cross-Functional Collaboration

Positioned within marketing, you will also partner closely with product, and leadership teams
Support product launches, campaigns, and long-term brand initiatives
Help define creative workflows and standards as the brand scales globally

What you bring with you

Has a refined eye for premium design and brand expression
Understands how to balance performance, safety, and aesthetics
Is comfortable owning creative decisions end-to-end
Enjoys being hands-on while guiding external specialists
Values quality, precision, and thoughtful storytelling over volume or hype
Several years of experience in design or creative roles (in-house or agency)
Strong portfolio showing premium brand work, ideally within sport, performance, or luxury-adjacent sectors
Advanced skills in design tools (Adobe Creative Suite, etc.)
Experience leading photography and video production
Strong understanding of typography, layout, materials, and visual systems
Experience working with product-led or technically complex brands is highly desirable
Very good command of English and another foreign language, ideally German