CRM Lead (f/m/d)

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ABOUT US

Wunderflats helps people find fully furnished homes for a month or more, perfect for relocations, family moves, or life transitions. We offer a secure and seamless rental experience across Europe.

Founded in Berlin in 2015 by Jan Hase and Arkadi Jampolski, Wunderflats bridges the gap between verified landlords and carefully vetted tenants. As part of Europe’s housing infrastructure, we help activate underutilized apartments and support the evolving ways people live and work today.

More than 50,000 apartments are currently listed, and we employ a team of over 150 people.

CRM isn’t just about campaigns.
It’s about intent, timing, and relevanceand turning that into growth.

At Wunderflats, CRM is becoming a core growth lever for our two-sided marketplace. As CRM Lead, you’ll take full ownership of lifecycle marketing across landlords and tenants — from strategy and journey design to automation, optimisation, and commercial impact.

This is a senior, hands‑on role for experienced CRM marketers who want real ownership, not a narrow execution slice.

THE ROLE & YOUR IMPACT

Wunderflats is entering a new growth phase and investing in a modern, flexible CRM setup.

In this role, you’ll define how lifecycle marketing works at scale. Reporting directly to the CMO, you’ll connect user intent with the right message at the right time and establish CRM as a measurable, trusted growth channel across the business.

You own strategy, execution, optimisation, and results.

WHAT YOU'LL WORK ON

Owning lifecycle strategy across supply (landlords) and demand (tenants)

Building automated journeys that drive activation, conversion, and retention

Defining segmentation and lifecycle logic across complex user journeys

Owning CRM KPIs, reporting, and performance optimisation

Continuously testing messaging, timing, frequency, and content

Supply (Landlords)

Activate and nurture leads to first listing

Reactivate inactive or churned landlords

Align CRM flows with Sales and activation pipelines

Demand (Tenants)

Segment users based on intent and behaviour

Improve visit‑to‑booking‑request conversion

Re‑engage inactive users and drive repeat usage

You’ll work closely withSales, Product, Paid Media, Content, and Data, leading through expertise and influence.

WHO YOU ARE

You’re a senior CRM or lifecycle marketer who enjoys ownership, complexity, and impact.

You bring:

Strong hands‑on experience in CRM / lifecycle marketing

Proven ability to own strategy and execution end‑to‑end

Experience with complex or two‑sided journeys (marketplaces, SaaS, platforms)

A commercial mindset and comfort being accountable for results

High autonomy in fast‑moving environments

English C2; German is a plus

This role is for people who like figuring things out, making them work, and seeing the results.

WHO THIS ROLE IS FOR

This role is for CRM leaders who want to:

Own lifecycle marketing end‑to‑end

Build scalable systems, not one‑off campaigns

Work on complex marketplace journeys

Turn lifecycle thinking into measurable growth

OUR PITCH

• #empathyculture: Become part of our international team with a scale‑up atmosphere, where you as a person really count and your ideas and work make a real impact.
• #worklifeinbalance: Our working hours are flexible and family‑friendly. Your main working hours are spent in the office, but you are also welcome to work from home from time to time.
• #personaldevelopment: We support you in your personal & professional development, e.g. through individual training programs, workshops, or participation in trade fairs and conferences.
• #compensationpackage: Receive an attractive compensation package and a company pension plan with a 20% employer contribution.
• #wunderoffice: Work from our brand new office in Berlin (Hackescher Markt), with ergonomically equipped workstations, detox room, playroom, roof terrace and fruit & drinks on us.
• #welovetohavefun: Celebrate with us at our annual summer or winter party, and regular after‑work gatherings, and power up in our office with yoga, table soccer and table tennis.
• #morebenefits: A special discounted membership at Urban Sports Club? Decent discounts at FutureBens? Yearly travel ticket? - here you go! - and even more!

If that sounds like you, we’d love to hear from you.

*We at Wunderflats value the diversity of our team and stand for equal opportunity and non-discrimination. We respect all differences from person to person, visible or not.