CRM Lead (m/f/d)

As Europe's leading online pharmacy, Redcare Pharmacy is driven by our dedicated teams and the latest innovations. We strive to create a pleasant and collaborative working environment in which every employee feels comfortable and is happy to contribute to our vision: "Until every human has their health". If you are looking for a meaningful career that matches your values, join our team and start your #Redcareer today.

Job Description

About the Role:

You are a Lead CRM Manager within our CRM Department for Belgium . You drive the CRM strategy for the Belgian market, with a focus on personalization , automation , and data-driven customer engagement .

You work closely with cross-functional teams to optimize the customer journey , implement impactful CRM initiatives , and contribute to sustainable growth and commercial success at Redcare Pharmacy .

About your tasks:

• Taking responsibility for the existing customer strategy and its development potential for the Belgium market, focusing on personalization and automation.
• Achieving revenue targets, planning advertising budgets, and implementing CRM measures in Belgium.
• Monitoring the holistic customer journey across all marketing channels.
• Planning email, push, and print activities, as well as campaigns and promotions.
• Ensuring regular KPI monitoring and reporting – especially regarding activation rates, repurchase rates, and average basket values across different customer segments, as well as channel KPIs.
• Defining and optimizing cross-departmental processes.

Qualifications

About You:

• Several years of CRM experience in a fast‑paced e‑commerce environment and initial leadership experience.
• Strong customer centricity, placing the customer at the heart of decisions.
• Enjoyment of analytical work and a conceptual, structured, and solution‑oriented way of working.
• Experience with ESP tools and a CDP, and familiarity with print marketing activities.
• Fluent in English and either Dutch, French, or German (plus).

Additional Information

About your benefits:

• Remote space: grant of €500 to set up a home office.
• Anchor days: fully reimbursed travel or hotel expenses for office visits as part of remote contract.
• Sports: membership package at Urban Sports Club providing a variety of sport offers.
• Personal development: support and encouragement through internal and external trainings.
• Vacation: 30 days paid vacation per annum and the option to take up to 10 days unpaid after one year of employment.