CRM Manager (all genders)

Overview

INNOCEAN Europe is a marketing and communications network that combines pan European collaboration with local expertise and execution. Founded as an in-house agency for the up-and-coming brands Hyundai and Kia, we continue to be inspired by the words of Chung Ju-Yung: “Have you tried?” With this in mind, we help brands and people unleash their potential and live up to their role as challengers.

Role

CRM Manager - Salesforce Marketing Cloud Campaign Specialist (all genders)

Location: Frankfurt/Main

What You’ll Do

• Build and deploy marketing campaigns in Salesforce Marketing Cloud utilizing Email Studio, Automation Studio, and Journey Builder thus including development of journeys, template setup, list management, form creations, A/B testing and automated triggers.
• Partner with client’s Customer Experience team to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences
• Manage and segment audience data using the various Marketing Cloud tools
• Leverage SFMC tools and scripting languages to update content and enable dynamic content/personalization.
• Oversee journey planning and execution including technical reviews and quality control
• Establish a network of help and strong relationships across partners (business, creative, Mar-tech, data, operations, etc.) to drive priority changes

What You Bring

• Minimum 3+ years of Salesforce and marketing automation experience.
• Solid CRM experience and understanding of marketing campaign concepts and best practices
• Solid experience owning multi-audience campaigns, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions
• Fluent English skills
• Proficient in AMPscript, HTML/CSS, and dynamic content scripting for email customization.
• Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity.
• Ability to manage multiple campaigns in a fast-paced, deadline-driven environment.
• Excellent attention to detail and quality control in execution and deployment

What We Offer

• International & Inclusive Team: Collaborate with colleagues from around the world in a fun and supportive environment.
• ️Meal Vouchers: Enjoy subsidized lunches with our meal voucher program.
• Hybrid Work Flexibility: Work from home on Mondays and Fridays to support your work-life balance.
• Pet-Friendly Office: Bring your furry companions to work — we’re happy to have them!
• ✈️Remote Work Abroad: Work from another country for up to two weeks per year.
• Modern Workspace: Ergonomic setups and top-tier infrastructure to help you do your best work.
• Wellness & Perks:
  • Fresh fruit baskets to keep you energized
  • Ergonomic workstations for comfort and productivity
  • Access to the corporate benefits platform with exclusive offers
  • Company contribution toward your gym membership to support your physical health
  • Subscription to a mental health app for emotional and psychological well-being

We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit, click on Apply Online.