CRM Specialist

Title: CRM Specialist Location: Düsseldorf, North Rhine-Westphalia, Germany Work Structure: Hybrid (4 Days On-site / 1 Day WFH) Salary: Competitive (Depending on Experience)

About the role Pentasia are supporting a globally recognised iGaming organisation in their search for a CRM Specialist. In this role, you will execute CRM campaigns across multiple European markets, managing automated lifecycle journeys to improve customer engagement, retention, and player value. The role involves using data and technology to optimise campaigns, while collaborating with internal teams to deliver targeted promotions, loyalty initiatives, and multi-channel communications.

Key Responsibilities You will take ownership of key activities that contribute to their competitive advantage, including: Executing lifecycle and promotional CRM campaigns across multiple European markets Managing automated lifecycle flows, ensuring onboarding, engagement, and reactivation campaigns are continuously optimised, tested, and reported on to maximise performance metrics Managing loyalty programmes to drive retention and increase player value Planning and executing large seasonal campaigns used across both acquisition and retention channels Managing communication channels including email, SMS, push notifications, and in-app messaging Coordinating campaign content creation with creative teams

What you’ll bring Strong organisational skills and the ability to manage multiple projects simultaneously Fluency in English and German (written and spoken) Strong analytical and numerical skills A passion for CRM and data-driven marketing

Desirable skills It would be beneficial if you also have experience in: Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations Experience in developing and executing customer retention strategies Experience with Salesforce Marketing Cloud (Content Builder, Journey Builder etc.) Experience with Excel

What you’ll get in return Support both your career development and wellbeing: Learning and development programmes designed to accelerate your growth Performance tools and feedback systems to support career progression Employee assistance programmes providing support for you and your family Health insurance Life assurance Income protection

If you or someone in your network would be interested in the opportunity, please apply and reach out to me for more information!