CRO-Specialist (d/f/m)

Overview

We are looking for a A/B Testing & CRO Specialist (d/f/m) for our topic portals team in the tech division at the Freiburg location.

What you can expect

• Set up and maintain testing frameworks, including smoke testing and conversion rate optimization (CVR)
• Define, monitor, and interpret KPIs, including statistical analysis of test results
• Translate product requirements into measurable KPIs and actionable insights
• Analyze and optimize user behavior and conversion drivers across UX, messaging, and decision-making
• Synthesize qualitative and quantitative insights to identify high-impact improvements
• Create dashboards and reports, and document and communicate results to stakeholders
• Develop and own the experimentation roadmap across the customer journey, collaborate cross-functionally, and drive a data-driven culture

What you bring with you

• A degree in psychology, business administration, marketing, statistics, or a comparable field with a strong focus on data and user behavior
• Several years of relevant professional experience in CRO, web analytics, or growth hacking
• Strong statistical expertise
• Advanced knowledge of web analytics and CRO tooling
• Strong understanding of conversion drivers across UX, messaging, and decision-making
• Strong cross-functional collaboration skills
• Nice to have: Experience in a B2B context and SEO & GEO
• Fluent written and verbal communication in English and German (C1)